x This is notification text

Blog

Be part of the ChurpChurp community

Follow ChurpChurp's blog to see how you can be part of exciting events, contests and meet fellow social media addicts!

CHURP CHURP AND BLOGGER BONG QIU QIU AMICABLY SETTLE COURT CASE

   Category: Uncategorized |

Singapore, 19 July 2017 – Social media advertising network Churp Churp and blogger Ang Chiew Ting, popularly known as Bong Qiu Qiu, today announced that they have reached an amicable settlement in relation to a legal suit commenced by Churp Churp against Ms Ang.

Ms Ang has settled the matter with Churp Churp, and in return, both parties have agreed to drop all legal proceedings made against each other.

Moving forward, both parties wish to put the matter behind them. Churp Churp and Ms Ang look forward to continually providing the best solutions and services for their clients.



It’s not too late to wrap up the best of 2016!

   Category: Alpha, Event, Latest Update, Singapore, Social Media Scene, Travel, Uncategorized |

We say this all the time, but TIME REALLY FLIES! In a blink of an eye, here we are, done and dusted with 2016 and near the end of the second month of 2017 already. Still, it’s not too late to reminisce over the happenings in 2016 as we recount the highlights and reflect on all the fun moments that we had here at Churp Churp :)

royalcarri

 

Started the year off by invading Royal Caribbean with our Alphas, Jon, Jie Hui, Brenda and Vera as we travelled to Langkawi and Penang :) We were onboard for 5 days and with plenty of activities for us to do, we simply couldn’t be happier! #TheRoyalChurpSGInvasion

We blogged the whole experience on Churp Churp’s Dayre here at bit.ly/churpxroyalcarribean if you want to find out more!

bren

In February, Brenda  & Jie Hui enjoyed their very own Valentine’s Day dining experience at Spuds & Aprons at Faber Peak Singapore! It was indeed a lovely meal with a great ambience, read our full review of the food here at bit.ly/churp16xvday :)

 

naiise

We also tied up design & lifestyle store, Naiise with our Alpha, Brenda to pick 10 items based on a specific theme that she absolutely adored!  Our readers got to enjoy discount codes when they purchase from Naiise’s online website too :) #churpsgx10naiisethings

lepark

Up next, we were stoked to be invited down to Lepark in May for yet another food-tasting session! All those dishes certainly brought us to food heaven….

pom

We were served their new menu back then and one memorable dish was this Satay Marinated Angus Beef Cheek Stew with fried buns. It was our personal favourite! The beef cheek was so tender that it melts in our mouth and the fried buns went so well with the stew. (it’s making us hungry again!)

Check out our full review here at bit.ly/churp16xlepark

fa

In light of Father’s Day celebration, we listed some recipes on how to whip up some easy dishes for you to cook up a feast for your father to celebrate this occasion. Hopefully this came in handy for those of you out there who wanted to impress your parents with a lovely meal!

ndp

Once again, Netccentric partnered with the National Day Parade (NDP) in 2016 to celebrate Singapore’s 51st birthday! This meant that we got to attend several social media events and received first dibs (such as a peek into the fun packs!) on how Singapore will be celebrating her birthday! <3

ndp2

During the social media event, they explained to us the theme, concept and winning logo for 2016, which made us hyped up for #NDP2016 itself! It was certainly interesting to hear how the judges chose the winning logo & how they tried to engage the younger generations to join in the celebrations :)
ppp

Our Alphas definitely had an exciting time watching the National Day Parade last year, read all about Brianna’s experience on her blog!nuffnangmm

Moving on, we are excited to share with you one of the main reasons why 2016 means so much to us – our celebration of Netccentric’s 10th Anniversary! We gathered our Alphas, Bloggeratis, long-time clients and beloved staff to join us at our #welivesocial party as we celebrate all the success that we have achieved throughout the years :)

mm

As we were down to the last quarter of 2016, our Alphas & Nuffnang Bloggeratis from Singapore and Thailand rocked #ITSTHESHIP2016! This is the 2nd largest EDM (Electronic Dance Music) Festival out at sea and it is our honor to be the official social media partner! 3 days of non-stop dancing to tunes from DJs all around the world, our crew surely had the time of their lives partying all night !

m1

Also, Nuffnang & Churp Churp are proud to be the official social media partners for 2017’s M1 Singapore Fringe Festival yet again! This event focused on local artistes, with participation from fellow international artistes spanning across four categories namely: Fringe Highlights, Live Fringe, Fresh Fringe and Fringe Activities.

nn3

All of us at Netccentric come together to contribute to the community every year without fail. We strongly feel that it is important for us to help the less fortunate and in a way, ensure that our community can grow from strength to strength! In 2016, we worked with Singapore Children’s Society to help paint colourful wall murals in Bukit Merah and help to spring clean one of their student care centres. It was a fun-filled afternoon that allowed us to bond while coming together for a wonderful cause too!

nnxmas

Ending the year off the way we know best — Christmas at the Netccentric Office! We had so much fun playing games prepared by each room at the office, all documented nicely in our Dayre post here!  As we gather together as one tonight to celebrate Christmas, we are also reminded of how we should always stand by each other and support one another even more in the New Year.

 

It’s always great to look back and reflect on all the opportunities that we got to experience in 2016, to remember the fun that we shared and for it to be a source of motivation for us to work harder in the upcoming year. Onward with the rest of 2017, Churpers!



#FeatureFriday – Meet Positive Ray of Sunshine, Cheyenne Chesney!

How was your Valentine’s Day celebration, Churpers? Whether you celebrated it with your loved ones or by yourself, you can always find out how Valentine you are just for the fun of it!

As for our Featured Alpha of the Month, Cheyenne Chesney, she spent Valentine’s Day in school! Currently a student taking her IGSCE and a part-time model, Cheyenne works hard to juggle all her responsibilities while having fun at the same time. We had a chat with her to find out how she started her modeling career, and how her perception on social media has evolved. Let’s get right into it!


1) Hi Cheyenne, hope 2017 has been good to you so far! We saw from your social media that you headed down to Gold Coast last December, so what did you love most about the land down under?

Well first off, I absolutely loved the weather there! Even though there was only a few degrees difference, it felt a lot colder than Singapore. The sky was also so blue, it was incredible.

Furthermore, the theme parks there were huge and had such amazing rides, it was so fun! And I also got to visit my grandma which I only get to do about once every year :)

2) The photos on your Instagram feed follow such a consistent theme! Any tips on how to edit your photos & keep up with a specific theme?

Well, when I take my photos I try to follow the same colour palate. Since my theme is white I try to take pictures with a white-ish background. If I had a darker feed I would take photos with a darker background. I also edit all my photos using the same filter and settings so that the photos all match.

 

3) We know that you’ve been investing more time to build up your modeling career, but what sparked the interest in you to pursue modeling?

I had never thought about modeling before but when an online store approached me and asked if I wanted to model for their store I decided to try it out, because why not? It ended up being so much fun! After I posted about the online store I modeled for, others approached me as well! I was just doing it for fun really, when a modeling agency approached me on social media and told me they were interested in signing me! I was overjoyed that I could make money for myself doing something that I found fun.

4) Share with us more on how you juggle between your academic responsibilities & modeling at the same time!

So far it’s been a little tough, but I make sure I have at least one or two hours to study every day. Be it before I sleep or in the morning when I wake up. During photo shoots sometimes, there are a few models on set so we take turns or they take a lot of time to set up. So I bring my study books to study any time I can squeeze it in.

 

5) What do you usually do during your free time?

This year, I have to spend my free time studying. Any free time I get I try to study as much as possible. I love to make colourful notes so I try to do it for all my subjects, especially since colour helps you to remember things. This year I’m taking my IGCSE (which is like the international school version of O-level) so I really have to study as hard so possible In order to reach my goal grades.

6) How did your social media journey start off? Has your perception of social media changed ever since?

I started social media in secondary 1. My friends encouraged me to join the different social media platforms when I first joined my secondary school.

Since secondary 1, my perception of social media has changed a lot. For starters, as I used social media more I started receiving hate. The first time I received hate I was so upset by it. I thought it was the end of the world, that someone online didn’t like me. As my following began to grow, the number of haters did as well. They would comment that I’m “overrated” or “boring” or “ugly” but I started not to care. At some point, I realised that their opinions didn’t matter to me. Everyone has haters, no matter what you do, someone isn’t going to like it. So, at the end of the day the only person whose opinion of you matters is yourself. Just keep your head up and ignore those who wish to bring you down.

 

7) If you have to describe yourself in one word, what would it be & why? :-)

Positive. No matter the situation, I try to look on the bright side. I try to tell myself, looking back in the future, would I rather have a happy, positive childhood or a sad, emo one. I like to think that any rough time I’m going through will be over before I know it and that I’ll be happy again and stronger than before.

 

8) Lastly, we want to know some of your upcoming plans that we can look forward to!

Well as of now, I have a big project that I worked on that I’m really excited about!! But I can’t release any information about it as of yet so stay tuned 😉

Thanks for taking time out of your busy schedule to have a chat with us, Cheyenne, we are truly excited for what lies ahead of you!

Hope you enjoyed getting to know Cheyenne on a more personal level because we sure did :) Don’t forget to follow her on her social media platforms and Dayre!

Onwards with the weekend, Churpers :)



4 Social Media Trends to look out for in 2017!

We regularly question and discuss around this topic: What will the future of social media look like? You might already be familiar with the way our social media industry has changed in 2016 — several new features added, a change in consumer preferences etc. Looking forward into 2017, we have analyzed and narrowed down a few of the social media trends that you should keep your eye on this New Year!

 

  1. The rise of live video content

facebooklive

It is clear that there is now a real shift in social media storytelling. As seen from the success of YouTube, Snapchat, Facebook Live etc., live video content is now prioritized as the authentic way to connect with followers and it has gathered more engagement than any other content format. Even news sources nowadays are beginning to cite Facebook Live for real-time coverage of major events! More developments that you should get excited about would be Live 360 on Facebook that was recently launched, whereby viewers can totally immerse in the surroundings of what they watch — even from behind their screen.

Last month, Bloggerati by Nuffnang, Charlotte Lum, has also hopped onto the bandwagon and did an interactive Q&A using Facebook Live on Nuffnang´s Facebook page! Check it out here: http://bit.ly/livexcharlotte

 

  1. The Battle of the Artificial Intelligence lenses & filters

From the iconic (or perhaps, over-used?) dog filters to puking rainbows, there is no doubt that Snapchat’s selfie lenses have created an overwhelming sensation in 2016.

And of course, we can expect other social media platforms to catch up with the trend and compete with these filters once unique to Snapchat. We have already seen Facebook experimenting with lenses and masks for their Facebook Live users, and we believe that the battle of the facial filters could really heat up in 2017!

Here are some of our Churp Churp Alphas & Bloggeratis by Nuffnang having fun with the Snapchat facial filters when they take selfies! ☺

(@melinairwan)

(@kathleenkong)

(@nicole.choo)

  1. The Mainstreaming of Chatbots

Customer service through social media is huge already, but we believe that it would grow even bigger in 2017. The convenience of social media also means that people bring their complaints onto social media when they are on the go, without further hesitation. Any delay or unresponsiveness to these complaints on social media would reflect badly on the company! With this, more companies are turning to Chatbots to communicate with their customers or answer frequently asked questions. This allows customers to reach the assistance that they need faster and easier, rather than being placed on hold or having to wait for a returned email.

 

  1. Social Media Advertising becomes more powerful than it already is

Thankfully, the internet has given small and big businesses the opportunity to expand their sales volumes and reach out to their customer base even more effectively. People come onto social media to follow personalities as well as brands so engaging in social media advertising might just be one of the best moves you can do for your business this year!

Even brands such as Sony have worked with our Alpha, Brianna (@briannawonggg) to reach out to their target audience using social media campaigns!

Hope these social media trends gave you a head start to where your company´s marketing strategy should invest in and got you all geared up for what’s to come in the social media world in 2017.

We´re excited about new changes and trends this year and we hope you are too!

Till next time, Churpers :)



#FeatureFriday – Breaking into the New Year with Jamie Pang!

   Category: Alpha, Feature Friday, Latest Update, Singapore, Social Media Scene, Uncategorized |

Happy 2017! How has the New Year been? A brand new year also means that a fresh new chapter awaits to be written for all of us! We hope 2016 has been an exciting and fulfilling year for you, just like it was for our Featured Alpha of the month, Jamie Pang! More than just a pretty face, Jamie shares with us about her life as a fitness junkie and a globetrotter. Read on to find out more :)

#ffpowerpoint

1.  Hi Jamie, hope you’ve started 2017 on a happy note :) Share with us how 2016 was and what are some of your top moments!

2016 was a great year!  I think the highlight of 2016 for me was probably graduation and stepping into the workforce. It was something I was really excited about, though it did wear off a little during my graduation trips.

2.I’m sure one of your highlights in 2016 is your travels! Which trip was the most memorable for you and why? 

It definitely was. This year’s trips had been pretty exciting for me. I traveled to Hong Kong, Philippines, Indonesia, India and Korea.

I think my trip to India after graduation was the most memorable. I know it is not conventionally popular as a holiday destination, but I think India is definitely more than meets the eye. The thing I love most about traveling is observing how people of different cultures behave, and more often than not, I get to see new perspectives and think to myself ‘When I get back home, I want to do that too.’ Or ‘I want to see things that way too’. In India, I had many of these moments and I got to learn a lot about myself while I was there (not to mention an extremely weak stomach!).

3.Now that 2016 is done and dusted, what are your plans for 2017? Have you set any New Year Resolutions this year?

1.Definitely to ensure work-life balance. I just started work this year, so this has been going on pretty well. I can foresee that career may increasingly form a larger portion of my priorities in the near future, so I hope I can remind myself that while career success may give me a huge sense of accomplishment and belonging, quality of life is most important.

2.Resume traveling (however hard it may be). I used to let wanderlust take me everywhere, anytime. I could travel even way before school called on us. I guess it was the privilege of being young and free. I was feeling nostalgic when I looked at my travel pictures recently, and I guess I missed that feeling.  I definitely want to get away this year – at least once!

3.On a more solemn note, while 2016 had been a good one, I’ve lost a couple of people whom I hold very close to my heart, due to various reasons – sickness, unfortunate events. Ever since, I’ve made a mental note to self to appreciate the people around me, show gratitude, and not to hold back from displaying affection to people whom I really love. Entering 2017, I want to do just the same.

4.Any travel destinations you’ve set your mind to?

Bhutan – I’ve always had a nature child in me, so I guess for Bhutan, I’m completely sold to the Himalayas. I read the book ‘Dreams of the peaceful dragon’ quite some time back at a book exchange shelf in a dormitory in Philippines, and it described Bhutan to be an otherworldly place. Even though it was a writing dated years ago, I’m still interested to see the largely untouched Bhutan today!

5.You always seem to make time for the gym. What’s your biggest motivation when it comes to working out? Do you have any fitness tips to share? 

My biggest motivation is making a habit out of it. Habits are the worst to kick! When I don’t get myself to the gym in the morning, I tend to brood about it a lot throughout the day, and I think it makes the day and its progress much less efficient than it could have been.

My favourite fitness quote would be: “Little progress is still progress”. I think many people (including myself) have those days when we just think ‘I’m so goddamned lazy today! It’s so hard to move, to run fast, to squat heavy.’ And then you proceed to drop it all down, and make a U-turn and head off from the gym. I used to be an ‘all-or-nothing’ kind of person when it comes to working out, but these days I found comfort in ‘little is better than none’.

 6.We know that when it comes to staying fit, it requires dieting too. What do you usually eat when you’re sticking to a diet and what’s your favourite cheat meal?

I always say I don’t diet, but my friends disagree.  I guess I do have certain foods I particularly dislike, which actually make healthy diet habits. For one, I hate canned/sugared drinks or food. I prefer my food fresh! I do indulge in higher carb intake than people my weight/age do, and I prefer white meats to red meats.

However, I do love cakes and chocolates – A LOT. I think it is the main reason why I work out so much. I can’t imagine how overweight I would be if I hadn’t exercised daily!

 7.Chinese New Year is coming up in just a couple of weeks! What are your fondest memory of CNY? 

I think it had to be the year when my younger brother threw my stack of angpao out of the window after a fight. It was literally raining money for the people who walked by below. We talk about it EVERY Chinese New Year. It’s hilarious and timeless.

8.What’s one thing people don’t usually know about you?

I drink a glass of wine before going to bed every night.

9.If you could change one thing about yourself what would it be?

To become a warmer person in general. I tend to take more time to open up to people, and it can come off as being very offstand-ish.

10.Lastly, what are a few of your favourite places to take outfit shots in Singapore?

Rooftops, like the ones at Kallang Stadium, or People’s Park. I think they’re pretty picturesque and saves me a lot unnecessary curiosity from passerbys!

We’re excited to know what new adventures are coming Jamie’s way this year! Be sure to check her out on Dayre and her social media platforms for more updates on her fitness journey and daily musings.

We hope that this year would be brighter for you than the one that has gone by; enveloped with bliss, well-being and happiness.

Till next time!



#FeatureFriday – Christmas and Chill with Audrey!

   Category: Alpha, Feature Friday, Singapore, Uncategorized |

Before we know it, it is already December which also means our last Feature Friday of 2016. There’s only 3 more Sundays till 2017, are you ready for the New Year?! We’re not sure about you but Audrey definitely is!

This December, we have Audrey, also known as Audreyxaudrey as our Featured Alpha of the month. A self-acclaimed carefree and easy-going woman, Audrey loves sharing her beautifully taken OOTDs, flat lays and mouthwatering food pictures on social media. Now let’s take a peek into her life :)

audreyxaudrey

  1. Hello Audrey, tell us something not many may know about you!

I started my social media journey by sharing my outfit photos. Slowly, my follower count started to build up and it motivated me to start sharing my #OOTD on a daily basis! I have made quite a number of friends during my social media journey and I am so thankful for them.

Other than social media, I also love playing darts! I am not a professional player but I can be found at the darts café during the weekends.

A funny fact about me is, I can’t pronounce the word “grille” or “thrill” or any word that has “rill” in it!

  1. How would you describe your social media journey thus far?

I am enjoying every part of it! I enjoy taking pictures, posting pictures and sharing about my life. I have friends asking me, “how does it feel that people whom you don’t know personally knows so much about you?!” I think it’s really fine to be sharing stuff online. Fortunately, I don’t get many inappropriate comments online. I have also learnt that most people actually do keep bad comments to themselves. So, things are good!

audxaud

  1. Christmas is approaching, what is on your wish list this year?

I wish to have an endless supply of all kinds of make-up to play with. All my life, I had been wondering, what’s with girls spending so much on so many types of make-up. Now, I am not so proud to say that I am one of them!

I also wish to be in the pink of health and… I wish for a life time of happiness. Cliché, but #fact. Last but not least, I wouldn’t mind adding one more bag to my collection! Haaa!

  1. What are your favourite Christmas songs and why?

My favourite Christmas song is not the most exciting one… it is “All I Want for Christmas is You” by Mariah Carey. Aside from that, I like “When Christmas Comes to Town”, the soundtrack for The Polar Express.

I really love Christmas movies though, and my favourite is “Christmas with the Kranks”! It’s a very old movie but it does the perfect job in getting me into the Christmas mood.

  1. Share with us how Christmas was like when you were young versus now!

Christmas when I was young was all about the excitement I get when receiving presents! However, nowadays Christmas is all about gatherings and picking out gifts for my loved ones. I really enjoy doing it because I feel that it’s a very thoughtful process. PLUS! I love to wrap and decorate presents. Here are two of the gifts which I have prepared for this Christmas!

aaa

  1. Do you have any tips on dressing up this festive season?

Christmas is all about that sheen on your dress and WINE RED/FOREST GREEN! In other words, Christmas is the season to go bold or go home.

I have a new pair of sequin heels this season and I’m so in love with them, they’re perfect for this season!

bbb

  1. Describe your skin type and what your beauty routine is before a big night out.

I have oily skin but thankfully it’s under control now. My beauty routine consists of a 6-step skincare, followed by make-up and HAIR! Styling my hair is the most important thing to do before heading out. Just a fun fact, if I can only pick ONE thing to do before I head out, I’ll pick hair-styling. I’m actually debating if I would pick hair-styling or sunblock but I think I’ll go with the former.

ccc

  1. What are some fashion or beauty items that you are loving currently?

My latest addition to my vanity area is the Urban Decay Basics palette. I love it because the colours are neutral so it’s perfect for an eyeshadow beginner like me!

1a

Next would be my Valentino Lock bag in the perfect shade of dusty pink! I carry it almost every day because its so small and convenient. Most importantly, it goes well with almost all my outfits!

ddd

Last but not least, the Laneige BB cushion. This product covers uneven skin tone perfectly and gives me a perfect dewy finish. Absolutely loving it!

eee

  1. As a happy go lucky person, how do you overcome challenges and obstacles that come your way?

I try to face all challenges and obstacles with a positive mindset. There are no problems which can’t be solved. Sometimes, all it takes is a little bit of courage to make things right.

  1. Lastly, what are your hopes and wishes for the New Year?

In the New Year, I wish to have peace in my life. I also hope to master swimming, so I that can head to Cebu and swim with the whale sharks. Haha!

vvv

With that, I wish all of you a Merry Christmas and a Happy New Year!

A Merry Christmas from all of us at Churp Churp to Audrey too! May the New Year bring lots of love and happiness to her loved ones and we can’t wait to embark on new adventures next year with Audrey. Head on over to her blog as she shares her festive gift guide and follow her on social media and Dayre for all things fashion, food and fun!



Fashion with Social Media

   Category: Uncategorized |

The month of October was not only about Children’s Day, Halloween and World Animal Day (psst, we featured some of our Alphas’ pets on Dayre, do check that out), cos if you don’t already know, Digital Fashion Week just took over our weekends!

You might already know how social media today is not just for personal use as big fashion names are also incorporating various social media platforms to allow the general public to be kept up to date with the latest fashion trends. In conjunction with fashion week, we will be unveiling some interesting facts relating to social media and how it is used during fashion events today.

  1. Fashion on Snapchat’s Discovery Channel

snapchat

Even though Snapchat is one of the newest social media platforms available, it is fast becoming an alternative way fashion brands are connecting to fans because of its unique features that were previously not offered by other platforms.

Still, Snapchat offers users the experience to go behind the scenes of many of these big fashion names by going on board its Discovery Channel. Vogue, for example joined in on this trend just a few days before New York Fashion Week began in September this year. What makes this so unique and different from its printed counterpart is that Snapchat is interactive. Content on Vogue’s Discovery Channel include seeing (and hearing!) Anna Wintour, Vogue’s editor in chief, giving tips on how to look fashionable at the US Tennis Open. By utilizing this feature on Snapchat, fans are able to get such content at the touch of their fingertips.

kerr

Source

Who doesn’t want to see Miranda Kerr doing her signature catwalk in her apartment? With Snapchat, you can! This exposes Snapchat users to a world of fashion, which would otherwise be quite elusive.

Other than Discovery Channel, corporate brands ranging from clothing make up, and skin care are also having their own Snapchat account to update fans of the latest happenings, product launches and behind the scenes.

14736196_1785272528413134_8620855745191084032_n

Co-founder of The Closet Lover and our Alpha, Brianna Wong, shares with us what it is like to create content for her brand on Snapchat.

“Snapchat has a more casual approach as the content is available for only 24 hours, so we usually try to engage on that platform by posting more videos! Photos/videos on Snapchat are not edited most of the time, hence the content is more “real.” Between Snapchat and Instagram, I think I prefer Instagram! The content is there for a longer time and it’s always good to look back at old content posted! :)

2. Gotta Dayre It!

Many of us use social media to share our outfits, so much so that the acronym and hashtag OOTD (Outfit of the Day, if you’re still unfamiliar!) is widely known to everyone. Fashion lovers tap on Dayre as a platform to talk about their fashion hauls and give reviews on them as well; this allows the community to interact with the user for their personal tips and advice – incredibly helpful for making purchases!

gillian

We have our very own Dayre star, Gillian who frequently features her hauls from her favourite brick and mortar stores! Looking good in this Ellysage pleated top, G! :)

joyce

Brands also make use of Dayre to give exclusive sneak peaks of upcoming apparels! Here we have Joyce of The Tinsel Rack show casing new arrivals in her recent trip to Croatia. Hitting two birds with one stone by sharing her travelogue as well as the outfits she wore.

bria

Brianna frequently features outfits from The Closet Lover on Dayre as well! Platforms such as Dayre is slowly but surely a source of fashion inspiration for all of us!

3. Livestream is the way to go

Front row seats at a fashion show are highly coveted as they are only reserved for the most trendy fashion names. While scoring invites to top fashion shows around the world is still highly sought after, many can now livestream and watch it in the comforts of their own home instead.

Live streaming has made fashion shows a more public affair as compared to the past where we would only get images from official photographers as they were rather exclusive and private. Today, fashion is made accessible for all through live streaming services.

yeezy

Source

An example of a live streaming fashion show was Kanye West’s Yeezy Season 4 as part of New York Fashion Week 2016. The show was broad casted live on the Tidal web and app. Fans of West need not be in New York’s Roosevelt Island to catch the fashion show.

Indeed, live streaming has changed the way we interact with one another and our Alphas’ are always on the look out to trying their hands on what is new and in! Cheyenne and Liting are actively on Bigo and they share what they enjoy most about doing live stream with their followers.

cheyenne

“Through live streaming on Bigo, I’ve made so many friends. I have inside jokes with my followers and it has also enabled them to get to know me better and for me to get to know them better too! I’ve watched many of their streams as well, interacted with them and sent them “beans”. It’s also a joy to entertain people and make them laugh, to be able to end the day thinking you made someone smile is really something amazing. The Bigo community is also really friendly and supportive if you go onto the app and talk about your problems as there are people who will try to help you and cheer you up!!”

It’s amazing how an online, virtual community can be of immense support to one another. However, Cheyenne cautions to always be careful when interacting with anyone online. Do not give away your personal details or feel that you have to do anything others tell you to, especially if you feel uncomfortable! Always stay safe on the Internet.

liting

“I usually stream about my daily life / when I’m eating or when I’m free. I’m always eating on Bigo haha people always ask me why I’m always eating on big LOL and I answer questions from followers!”

Live streaming has allowed fashion to be more accessible to everyone because of how available technology is to everyone now. In the same way, it has also allowed influencers to interact with their followers in ways that were not possible before.

While Fashion Weeks are dedicated to reach out to the fashion community, social media and technology have made it even more available than ever. Truly, social media is the way to go and we look forward to see how fashion weeks in the future combine social media and fashion seamlessly!



#FeatureFriday – #Girlboss and Fashionista, Samantha

   Category: Alpha, Feature Friday, Singapore, Uncategorized |

It’s the end of October and as we gear up for the last two months of the year, remember to pause and reflect on what can be done better. This month, we commemorated World Animal Day and featured our Alphas’ cuddly fur friends on Dayre! Be sure to check that out if you’re an animal lover. It is also the month of Digital Fashion Week so stay tuned to what we have to share. But before that, here’s our Featured Alpha of the month!

October’s Feature Friday is none other than Samantha – whom many may know as Societyofsnobs! Read on to find out all about Samantha, she’s more than meets the eye.

samantha-goh-ff-final-1

  1. Hey Samantha! Hope October has been great so far J Your well-curated feed’s so lovely. Share with us some of your favourite photo editing apps you use!

Hello and thank you! I spend a lot of time on styling and shooting my pictures with a DSLR camera. They don’t turn out the way you see on social media unless I process them through Snapseed, VSCO, and ColorStory.

My favourite function from each app is selective saturation, S2 filter (for a clean look), and lens flare respectively. I’m still trying to master photography so that I don’t have to rely on such functions.

2. Travelling can be very stressful for the skin. What beauty tips or hacks do you have to combat that?

sam-1

My top recommendation would be to take oral sunblock instead of applying sunscreen. With sunscreen, you have to constantly reapply to get protected from UV rays, are usually greasy, and makes you feel uncomfortable. Oral sunblock protects your entire body from harmful UV rays with just 2 tablets in the morning.

sam-2

In addition, I recommend bringing makeup remover wipes and hair oil capsules instead of your usual makeup remover oil/cream and bulky bottled hair oil to reap the same benefits without the extra hassle.

sam-3

3. Online or in stores – where do you normally shop for your clothes and accessories?

I’ve stopped shopping for apparels, shoes, and accessories at physical stores since I prefer to shop online! I love ZALORA and ASOS as there are always huge discounts and free returns. If I’m unsure of the size, I would order 2 sizes and decide which to keep once I’ve tried them on. My favourite brands such as MISSGUIDED are only available online so I’d much rather shop online!

sam-4

4. What is your best buy this year in terms of fashion and your favourite fashion trend!

My best fashion buy this year is my almost brand new Celine Luggage Tote that I got from a friend at only $1K! Such a steal – she needed money urgently and I thought that I NEEDED the bag. I’m always a sucker for roomy bags. This tote can fit my DSLR camera, extra pair of shoes, outerwear, water bottle, and brolly.

sam-6

I just have to exclaim that I love the satin trend! From shirts that are pajamas-inspired to slinky dresses to bomber jackets, they exude luxurious vibe and are the most comfortable and lightweight thing that you can wear. I especially love them in blush and champagne tones.

sam-7

5. Has studying psychology change your perception or shaped you into who you are?

As psychology is all about human behaviour and mind, I believe that it has helped me become more aware of other people’s situations as well as look beyond the surface to understand their problems and empathize with them. I have learnt to control my emotions better and to avoid committing cognitive biases that might pose as a hindrance to my work and lifestyle.

6. Many people know you as Societyofsnobs on social media, but not many know that you are also a director of a construction firm. Share with us what you do at work :) 

It’s not common knowledge but yes, I am the director of my construction firm, Hock Chuan Seng Pte Ltd. We distribute building materials and hardware. The business was handed over to my grandfather to my father, and my father to me. I do everything including attending to the cash register and arranging delivery, as well as heavier duties such as contributing to my employees’ CPF and applying for my compound to be leased out.

7. How has being a director challenged and helped you grow as a person?

I became a more responsible and driven individual as I felt the need to expand my business to ensure that I can pay my employees enough. Previously, I was contented to only understand procedures and learn skills that were relevant to me – now, I realized that it is better to try out everything in case these experiences come in handy next time.

sam-8

8. Tell us what your ideal weekend is like!

My ideal weekend involves a short getaway to a nearby island for scuba diving. Since I’ve recently gotten my Advanced Open Water Diver Course, I anticipate more time to take footages of marine life and wrecks during my leisure dives using my GoPro. Meanwhile, I have an upcoming diving trip at the Open Ocean habitat of S.E.A. Aquarium that would allow me to view giant manta rays and leopard sharks up close. Can’t wait!

sam-9

9. As a content creator, do you ever feel stuck doing what you do? How do you ensure that you are consistent with updating your social media platforms?

I never had a problem with bringing new content to my social platforms since there are always new fashion trends, beauty products, picture-worthy cafes, and events to attend. The only problem that I sometimes encounter is drafting beauty and technology-related posts since they require more research. Despite my busy schedule (I go to the office every Monday to Saturday, full day), I allocate time on Sundays to shoot pictures of my outfits and beauty hauls. Sometimes, I might even bring 2 outfits out to ensure I have enough images to last the upcoming week.

sam-10

10. Lastly, it’s Halloween this month! What are some plans you have this year?

I don’t usually party during Halloween since my friends prefer to take it chill. We are going for Halloween Horror Nights 6 though – I attend it every year because it’s so much fun! Have been trying to scare the actors instead but I haven’t been able to. Guess they are really well-trained.

 

Thanks Samantha for such an insight into your life! We hope that you continue to be able to challenge and push yourself – whether at work being a #girlboss or creating such inspiring feed. To keep up with Samantha, check out her social media platform and her Dayre!



6 things you NEED to know about Influencer Marketing

   Category: Alpha, Campaign, Latest Update, News, Singapore, Social Media Scene, Uncategorized |

Happy Tuesday! It’s been incredibly interesting reading all of your #WeLiveSocial stories on Dayre for the past weeks ☺ Though submissions for the best social media stories have ended, you could still share your story just for the fun of it and join us in the hashtag! While we were all writing on our social media stories, you probably thought about how much social media has changed over the past 10 years. Social media not only impacted our personal lives, it has also changed the way brands reach out to us. Though traditional marketing like newspaper and television advertisements are still widely popular, influencer marketing, on the other hand, has reached its peak in recent years. If you’re still unsure on what influencer marketing is all about… you need to get out of the rock you’re living under!

But it’s still not too late as we’re here to share with you the 6 things you need to know about influencer marketing to survive in this time and age. So, here goes!

1.The evolution of influencer marketing

Source

Since 2011, influencer marketing spiraled into what we now deem as mainstream advertising. Ever since the rise of social media marketing in recent years, statistics have shown that the adoption of social media all around the world has skyrocketed and it’s no wonder that a couple of interesting personalities started to sprout and shine on these platforms we use regularly and from there, garner a good amount of following.

2.So what exactly is influencer marketing?

“It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.”  – Wikipedia

collage

Who are your favourite influencers? Could you name a few online personalities that you resonate well with or look up to? Perhaps it could be that you admire their #ootds and follow them to gain fashion inspirations or it could be that you love the way they curate their feed with perfectly done up flatlays or seek their opinions on the latest beauty products.

So how do brands come into play? Brands are able to share their new launch by approaching these personalities you follow online to get them to talk about the products in their perspective! You are then introduced to the brand from someone that you admire and trust, and thus, feel more compelled to purchase it. Slowly, as the popularity of these personalities rises, so do their influence and that’s how the term “influencers” came about.

Want to know who some of our favourite influential people are? Read all about it on our Dayre!

3.Influencer marketing vs Traditional marketing

Now the challenge is… with all the various marketing solutions available, which marketing strategy is most suitable for a brand and gets the most ROI (Return of Investment)?

inbound-marketing-vs-outbound-marketing

Source

Influencer Marketing is a form of inbound marketing! If you ever feel like the ads nowadays are IN YOUR FACE… yup you’re right. Wherever you go, advertisements are everywhere and on the social media platforms you use.

Most importantly, partly why influencer marketing works is because:

Source

– The right influencer endorses the brand

Brands don’t engage just any popular influencer with a high following. They look beyond the numbers. They look at their engagement rates by taking into consideration how many comments and likes the influencer gets, ensuring that their popularity is not bought.

– They know the audience they want to reach out to

By selecting an influencer with a specific type of followers, you know you’re getting your message across to the right people with the highest possibility of converting to sales!

– It’s more authentic than an ad

People trust people more than a beautifully curated advertisement that’s endorsed by celebrities who are paid thousands of dollars.

4.How to differentiate an ad with an honest review

But when brands pay influencers to talk about their products, isn’t it also an advertisement? Technically… it is. There are cases whereby the ad is sooo apparent that the influencer loses the trust of his/her followers. But those are extreme cases, most influencers stand by their principle of only endorsing a product or brand that they personally would pay for or don’t mind trying!

So how do you differentiate between an advertisement that the influencer feels nothing for VS an honest review?

By their captions :)

Source: Jiehui’s McDonald’s creation!

Alpha influencer, Jie Hui (@missgoob), enjoys all the McDonald’s and McCafe’s social media campaigns! She shares with us why in our latest Dayre post on our all-time favourite advertisements.

5.How important is it to stay authentic?

One question that has been popping up recently is the authenticity of the influencers. As they are becoming more commercialized, some of them might even lose themselves in the process of finding fame. Let’s hear it from our Alpha Tiq, Jamie and Samantha on their take of authenticity.

tiq authentic

Source: From our Alpha, Tiq!

As much as we deny it, an influencer is an Internet celebrity. And in this industry, to make sure you stand out, you have to be original. You can’t be doing every single thing others are doing. You have to keep evolving so brands can trust you enough to create unique content for them. You also need to stay true to yourself. Your personality is yours to keep, don’t change it.

Source: From our Alpha, Jamie!

Hmm… I think being and staying authentic has its importance, influencer marketing aside. Sometimes we forget that while we can reach many people on social media, we connect with people in real life too. Being authentic in appearance is easier than being so in mind. If we are only working on the former, the lack of the later easily reveals itself when we communicate with people on a daily basis and it erodes away the trust people have in you. Truth be told, influencing people is a wonderful thing but I guess we must not forget that it should not be an empty expression. People do use/buy products according to recommendations of influencers. To me, it’s sort of a relationship between the influencer and his/her followers and it’s an important one whereby influencer marketing is founded upon.

Source: From our Alpha, Samantha!

Everyone is unique in their special way and that’s what attracts people to you. Always stay authentic because nobody wants to see something that has been done before.

6.Alphas’ thoughts on influencer marketing

Want to know what our Alphas feel about influencer marketing? You know your side of the story so what do the people who have been engaged for social media campaigns think about it?

Source

I’ve seen a lot of backlash on influencer marketing recently. Sometimes you can’t blame these viewers because I’ve seen so many influencers taking up jobs that are wrong or doesn’t suit them at all. But this is the new technique of marketing and you can’t deny that it’s useful because it works. No matter how some people hate it, it’s here to stay. And it will keep changing so people need to keep up.

IMG_6288

Source

I think it’s great that it helps companies and brands to achieve a more personal touch to getting product and service information to its customers. From a consumer point of view it’s definitely more relatable to see an influencer using and recommending a product, than watching a demonstration through a superstar advertisement. I guess influencer marketing fills the gap between consumers and advertisements. If the right people are engaged, it brings us closer to the ideal of honest marketing too

Source

Can you imagine catching all of the Pokémons from the comfort of your home? That’s what influencer marketing is about. We show you what we love while you do your favourite activity – browsing through social media on the go and at home.

We hope we managed to drop you some insights into influencer marketing. That’s all the time we have as we’re busy getting ready for Netccentric’s 10th Anniversary party later on! Join us on Netccentric’s social media page where they’ll be streaming live from the event.

See ya there! 😉