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4 Social Media Trends to look out for in 2017!

We regularly question and discuss around this topic: What will the future of social media look like? You might already be familiar with the way our social media industry has changed in 2016 — several new features added, a change in consumer preferences etc. Looking forward into 2017, we have analyzed and narrowed down a few of the social media trends that you should keep your eye on this New Year!

 

  1. The rise of live video content

facebooklive

It is clear that there is now a real shift in social media storytelling. As seen from the success of YouTube, Snapchat, Facebook Live etc., live video content is now prioritized as the authentic way to connect with followers and it has gathered more engagement than any other content format. Even news sources nowadays are beginning to cite Facebook Live for real-time coverage of major events! More developments that you should get excited about would be Live 360 on Facebook that was recently launched, whereby viewers can totally immerse in the surroundings of what they watch — even from behind their screen.

Last month, Bloggerati by Nuffnang, Charlotte Lum, has also hopped onto the bandwagon and did an interactive Q&A using Facebook Live on Nuffnang´s Facebook page! Check it out here: http://bit.ly/livexcharlotte

 

  1. The Battle of the Artificial Intelligence lenses & filters

From the iconic (or perhaps, over-used?) dog filters to puking rainbows, there is no doubt that Snapchat’s selfie lenses have created an overwhelming sensation in 2016.

And of course, we can expect other social media platforms to catch up with the trend and compete with these filters once unique to Snapchat. We have already seen Facebook experimenting with lenses and masks for their Facebook Live users, and we believe that the battle of the facial filters could really heat up in 2017!

Here are some of our Churp Churp Alphas & Bloggeratis by Nuffnang having fun with the Snapchat facial filters when they take selfies! ☺

(@melinairwan)

(@kathleenkong)

(@nicole.choo)

  1. The Mainstreaming of Chatbots

Customer service through social media is huge already, but we believe that it would grow even bigger in 2017. The convenience of social media also means that people bring their complaints onto social media when they are on the go, without further hesitation. Any delay or unresponsiveness to these complaints on social media would reflect badly on the company! With this, more companies are turning to Chatbots to communicate with their customers or answer frequently asked questions. This allows customers to reach the assistance that they need faster and easier, rather than being placed on hold or having to wait for a returned email.

 

  1. Social Media Advertising becomes more powerful than it already is

Thankfully, the internet has given small and big businesses the opportunity to expand their sales volumes and reach out to their customer base even more effectively. People come onto social media to follow personalities as well as brands so engaging in social media advertising might just be one of the best moves you can do for your business this year!

Even brands such as Sony have worked with our Alpha, Brianna (@briannawonggg) to reach out to their target audience using social media campaigns!

Hope these social media trends gave you a head start to where your company´s marketing strategy should invest in and got you all geared up for what’s to come in the social media world in 2017.

We´re excited about new changes and trends this year and we hope you are too!

Till next time, Churpers :)



Somersby Instagram Contest

   Category: Contest, Instagram Contest |

The special forces squad is on the search for Singapore’s most wanted, Peary, who has committed the crime of kidnapping all the pears in the world!

These pears are believed to have come from a lineage of the world’s juiciest, sweetest and freshest family tree. Further investigations have shown that the missing pears have been made into the delicious Somersby Pear Cider drink.

Economists speculate that if Mr Peary continues to be on the loose, more pears will go missing to meet the increasing demand by cider fans.

However, the search for Mr Peary has been fruitless.

The special forces are now appealing for help from the public to search for Peary. Peary was last seen wearing a green pear suit. A handsome reward of $1000 worth of prizes is awaiting the person who finds Peary.

Here’s how:

1: Watch the YouTube video below and spot PearyHow many times did you spot Peary in this video?

2: Share a fun picture of your answer onto Instagram

3: Include the keywords #WantedPeary and @ChurpSG in your caption!

Check out the video above and tell us through a fun photo exactly how many times you spot the notorious Mr Peary!

Here are some examples of how you can tell us your answer (i.e. 1, 2, 3, 4, etc) in a fun picture!

Contest ends 17 April 2014. Start searching now!



Darlie Expert Fresh Instagram Contest

   Category: Contest, Instagram Contest, Uncategorized |

Hello Churpers! We’re back with another Instagram Contest!

According to a popular research study, first impressions make a big difference in this world. Apart from attire, how one smells plays a big part too!

So don’t let yourself get caught having bad breath and leave a bad impression. Worry not ‘cause the newly launched Darlie Expert Fresh toothpaste, with its Attack – Defend System, helps to attack the source of oral bacteria and form a protective shield to defend against bacteria build up, giving you longer lasting fresh breath!

Show off what you would like to protect and you could walk away with a $100 Tangs gift card and 3 sets of Darlie Expert Fresh 120g toothpastes to keep your breath fresh!

Here’s how:

  1. Take a picture of what you would like to protect (e.g. It can be as simple as a pic of your teeth – protecting your good set of sparkling teeth! Or a family photo – protecting your loved ones!)
  2. Upload it onto Instagram
  3. Include the keywords #DarlieExpertFresh, #ProtectWhatYouLove and @ChurpSG.

And of course, for us, what we’d like to protect is… Churpie!

Here’s a sample posting from the Churp Churp team:

Caption: Churpie’s what we’d like to protect cause he’s like a sibling to all of us! #DarlieExpertFresh #ProtectWhatYouLove @ChurpSG.

There are so many things you can protect, so be creative and show us today!

For those of you with a Churp Churp account, do participate in our Snap Share for some extra moolah!

Contest ends 3rd April 2014, 2359 hrs.



Kaplan Singapore Instagram Contest

   Category: Campaign, Contest, Instagram Contest |

Heya Churpers!

Have you always envisioned yourself in a particular career/ industry? Since young, most of us have always envisioned ourselves becoming doctors, lawyers, teachers etc. Now, Kaplan urges you to share with us what you’ve always wanted to be, and how their 16-18 months degree programmes can help you achieve that! By partnering with renowned international universities, Kaplan can help diploma holders sprint ahead of their peers with a full-time degree in 16-18 months*.

Stand to win $500 worth of shopping vouchers by following these steps and sharing with us what your dream career has always been:

  1. Snap a photo of you dressed the part for your dream career
  2. Upload it onto Instagram
  3. If you have an idea of what course Kaplan or their partner universities offer that would help bring you a step closer to your dreams, do share them in your caption!
  4. Don’t forget to include the keywords #kaplansingapore, #mybrighterfuture and @churpsg in your caption!

Here are some sample postings just in case you need some inspiration!

Caption: It’s got to be Murdoch University! Have always wanted to be a Psychologist, and their psychology programme would definitely help me get one step closer #kaplansingapore #mybrighterfuture @churpsg.

Caption: Here’s what I’ve always dreamed of being: an Account Director. Murdoch University’s Accounting & Finance programme is the one! #kaplansingapore #mybrighterfuture @churpsg.

Offering 100 full-time degrees across 6 disciplines, Kaplan offers a variety of choices for different individuals. Imagine the endless options you could have at Kaplan!

You may check out the list of degree offerings by universities: http://www.kaplan.com.sg/course/full-time-courses/bachelor/

Here is also a guide categorised by universities and the disciplines that they major more in:

–          Murdoch University:

  • Accounting & Finance
  • International Business
  • Hospitality & Tourism and Events
  • Human Resource Management
  • Communications and PR
  • Psychology
  • Information Technology & Cyber Forensics

–          University College Dublin

  • Business
  • Logistics & Supply Chain

–          Royal Holloway, University of London

  • Management

*subject to meeting entry requirements

So go on, share with us your dreams!