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4 Social Media Trends to look out for in 2017!

We regularly question and discuss around this topic: What will the future of social media look like? You might already be familiar with the way our social media industry has changed in 2016 — several new features added, a change in consumer preferences etc. Looking forward into 2017, we have analyzed and narrowed down a few of the social media trends that you should keep your eye on this New Year!


  1. The rise of live video content


It is clear that there is now a real shift in social media storytelling. As seen from the success of YouTube, Snapchat, Facebook Live etc., live video content is now prioritized as the authentic way to connect with followers and it has gathered more engagement than any other content format. Even news sources nowadays are beginning to cite Facebook Live for real-time coverage of major events! More developments that you should get excited about would be Live 360 on Facebook that was recently launched, whereby viewers can totally immerse in the surroundings of what they watch — even from behind their screen.

Last month, Bloggerati by Nuffnang, Charlotte Lum, has also hopped onto the bandwagon and did an interactive Q&A using Facebook Live on Nuffnang´s Facebook page! Check it out here: http://bit.ly/livexcharlotte


  1. The Battle of the Artificial Intelligence lenses & filters

From the iconic (or perhaps, over-used?) dog filters to puking rainbows, there is no doubt that Snapchat’s selfie lenses have created an overwhelming sensation in 2016.

And of course, we can expect other social media platforms to catch up with the trend and compete with these filters once unique to Snapchat. We have already seen Facebook experimenting with lenses and masks for their Facebook Live users, and we believe that the battle of the facial filters could really heat up in 2017!

Here are some of our Churp Churp Alphas & Bloggeratis by Nuffnang having fun with the Snapchat facial filters when they take selfies! ☺




  1. The Mainstreaming of Chatbots

Customer service through social media is huge already, but we believe that it would grow even bigger in 2017. The convenience of social media also means that people bring their complaints onto social media when they are on the go, without further hesitation. Any delay or unresponsiveness to these complaints on social media would reflect badly on the company! With this, more companies are turning to Chatbots to communicate with their customers or answer frequently asked questions. This allows customers to reach the assistance that they need faster and easier, rather than being placed on hold or having to wait for a returned email.


  1. Social Media Advertising becomes more powerful than it already is

Thankfully, the internet has given small and big businesses the opportunity to expand their sales volumes and reach out to their customer base even more effectively. People come onto social media to follow personalities as well as brands so engaging in social media advertising might just be one of the best moves you can do for your business this year!

Even brands such as Sony have worked with our Alpha, Brianna (@briannawonggg) to reach out to their target audience using social media campaigns!

Hope these social media trends gave you a head start to where your company´s marketing strategy should invest in and got you all geared up for what’s to come in the social media world in 2017.

We´re excited about new changes and trends this year and we hope you are too!

Till next time, Churpers 🙂

6 things you NEED to know about Influencer Marketing

   Category: Alpha, Campaign, Latest Update, News, Singapore, Social Media Scene, Uncategorized |

Happy Tuesday! It’s been incredibly interesting reading all of your #WeLiveSocial stories on Dayre for the past weeks ☺ Though submissions for the best social media stories have ended, you could still share your story just for the fun of it and join us in the hashtag! While we were all writing on our social media stories, you probably thought about how much social media has changed over the past 10 years. Social media not only impacted our personal lives, it has also changed the way brands reach out to us. Though traditional marketing like newspaper and television advertisements are still widely popular, influencer marketing, on the other hand, has reached its peak in recent years. If you’re still unsure on what influencer marketing is all about… you need to get out of the rock you’re living under!

But it’s still not too late as we’re here to share with you the 6 things you need to know about influencer marketing to survive in this time and age. So, here goes!

1.The evolution of influencer marketing


Since 2011, influencer marketing spiraled into what we now deem as mainstream advertising. Ever since the rise of social media marketing in recent years, statistics have shown that the adoption of social media all around the world has skyrocketed and it’s no wonder that a couple of interesting personalities started to sprout and shine on these platforms we use regularly and from there, garner a good amount of following.

2.So what exactly is influencer marketing?

“It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.”  – Wikipedia


Who are your favourite influencers? Could you name a few online personalities that you resonate well with or look up to? Perhaps it could be that you admire their #ootds and follow them to gain fashion inspirations or it could be that you love the way they curate their feed with perfectly done up flatlays or seek their opinions on the latest beauty products.

So how do brands come into play? Brands are able to share their new launch by approaching these personalities you follow online to get them to talk about the products in their perspective! You are then introduced to the brand from someone that you admire and trust, and thus, feel more compelled to purchase it. Slowly, as the popularity of these personalities rises, so do their influence and that’s how the term “influencers” came about.

Want to know who some of our favourite influential people are? Read all about it on our Dayre!

3.Influencer marketing vs Traditional marketing

Now the challenge is… with all the various marketing solutions available, which marketing strategy is most suitable for a brand and gets the most ROI (Return of Investment)?



Influencer Marketing is a form of inbound marketing! If you ever feel like the ads nowadays are IN YOUR FACE… yup you’re right. Wherever you go, advertisements are everywhere and on the social media platforms you use.

Most importantly, partly why influencer marketing works is because:


– The right influencer endorses the brand

Brands don’t engage just any popular influencer with a high following. They look beyond the numbers. They look at their engagement rates by taking into consideration how many comments and likes the influencer gets, ensuring that their popularity is not bought.

– They know the audience they want to reach out to

By selecting an influencer with a specific type of followers, you know you’re getting your message across to the right people with the highest possibility of converting to sales!

– It’s more authentic than an ad

People trust people more than a beautifully curated advertisement that’s endorsed by celebrities who are paid thousands of dollars.

4.How to differentiate an ad with an honest review

But when brands pay influencers to talk about their products, isn’t it also an advertisement? Technically… it is. There are cases whereby the ad is sooo apparent that the influencer loses the trust of his/her followers. But those are extreme cases, most influencers stand by their principle of only endorsing a product or brand that they personally would pay for or don’t mind trying!

So how do you differentiate between an advertisement that the influencer feels nothing for VS an honest review?

By their captions 🙂

Source: Jiehui’s McDonald’s creation!

Alpha influencer, Jie Hui (@missgoob), enjoys all the McDonald’s and McCafe’s social media campaigns! She shares with us why in our latest Dayre post on our all-time favourite advertisements.

5.How important is it to stay authentic?

One question that has been popping up recently is the authenticity of the influencers. As they are becoming more commercialized, some of them might even lose themselves in the process of finding fame. Let’s hear it from our Alpha Tiq, Jamie and Samantha on their take of authenticity.

tiq authentic

Source: From our Alpha, Tiq!

As much as we deny it, an influencer is an Internet celebrity. And in this industry, to make sure you stand out, you have to be original. You can’t be doing every single thing others are doing. You have to keep evolving so brands can trust you enough to create unique content for them. You also need to stay true to yourself. Your personality is yours to keep, don’t change it.

Source: From our Alpha, Jamie!

Hmm… I think being and staying authentic has its importance, influencer marketing aside. Sometimes we forget that while we can reach many people on social media, we connect with people in real life too. Being authentic in appearance is easier than being so in mind. If we are only working on the former, the lack of the later easily reveals itself when we communicate with people on a daily basis and it erodes away the trust people have in you. Truth be told, influencing people is a wonderful thing but I guess we must not forget that it should not be an empty expression. People do use/buy products according to recommendations of influencers. To me, it’s sort of a relationship between the influencer and his/her followers and it’s an important one whereby influencer marketing is founded upon.

Source: From our Alpha, Samantha!

Everyone is unique in their special way and that’s what attracts people to you. Always stay authentic because nobody wants to see something that has been done before.

6.Alphas’ thoughts on influencer marketing

Want to know what our Alphas feel about influencer marketing? You know your side of the story so what do the people who have been engaged for social media campaigns think about it?


I’ve seen a lot of backlash on influencer marketing recently. Sometimes you can’t blame these viewers because I’ve seen so many influencers taking up jobs that are wrong or doesn’t suit them at all. But this is the new technique of marketing and you can’t deny that it’s useful because it works. No matter how some people hate it, it’s here to stay. And it will keep changing so people need to keep up.



I think it’s great that it helps companies and brands to achieve a more personal touch to getting product and service information to its customers. From a consumer point of view it’s definitely more relatable to see an influencer using and recommending a product, than watching a demonstration through a superstar advertisement. I guess influencer marketing fills the gap between consumers and advertisements. If the right people are engaged, it brings us closer to the ideal of honest marketing too


Can you imagine catching all of the Pokémons from the comfort of your home? That’s what influencer marketing is about. We show you what we love while you do your favourite activity – browsing through social media on the go and at home.

We hope we managed to drop you some insights into influencer marketing. That’s all the time we have as we’re busy getting ready for Netccentric’s 10th Anniversary party later on! Join us on Netccentric’s social media page where they’ll be streaming live from the event.

See ya there! 😉

The very new Facebook Seeding

   Category: Announcement, Campaign, Latest Update |

Hello Churpers!

It’s been a while eh? Well, we’re back with something exciting for you guys again! Like… A new way to earn some extra rewards!
We’ve recently launched something called the Facebook Seeding, which is very similar to Social Seeding. Let Churpie walk you through the process!

1. If you’re the lucky chosen Churper, you’d see the campaign on your Rewards Page

2. Read through the instructions, and don’t forget to authorize your Facebook Page!

3. Draft your sample message as per how you’d draft a Social Seeding message (but YAY! No word limit this time round cause it’ll be posted onto Facebook)

4. Send in for approval and check back for email for approval

5. Once approved, copy message and post it to your Facebook timeline (Please ensure that your post is set as “Public”!)

6. Retrieve the permalink of your post (to retrieve, look for timestamp of your posting and click into it) and submit it via the campaign page

7. TADAH! Wait for your rewards to be credited!

Easy peasy. Get started now!

5 things you should know about achieving fairer skin

   Category: Campaign, Contest |

1. You may think that darkness is your bestfriend

via tumblr.com

But you can’t avoid the sunlight forever. You need to face the world someday.

So when that time comes, all you need is sunscreen.

2. It’s easy. Sunscreen goes on the face and body….

via uproxx.com

Not into your body. There is no magic pill or drink for fair skin.

3. A simple hat/cap keeps the harmful UV rays away

via joyreactor.com

Just remember to wear it the right way.

4. But remember, 1 day of protection does not automatically make you fair

via tumblr.com

5. You need to apply sunscreen and protect yourself with sun hats daily!

Unless you don’t mind looking like this at 80…

via ritualsbeauty.blogspot.com

Cheetah prints may be cool but we’re sure elephant hide isn’t.


Never been a fan of sunscreen and hats?

Well, you’re in luck because NIVEA can help you achieve fairer skin in just 14 days with its new Body UV Whitening Serum with SPF 25, PA++.

It is one busy lotion that protects you from BOTH sun damage and skin darkening with its lightweight & deep absorption serum!

And if that doesn’t impress you, maybe this Snapshare Instagram contest will.

Step 1 – Share how you protect yourself from harmful UV rays
Step 2 – Upload to Instagram with the hashtag #FairestOfThemAll

Most creative fair person will win $100 worth of NIVEA products! That spells…

via reactiongifs.com

FYI, contest ends 5th May 2014, 2359.
So if  you snooze, you lose!

Join the Snaphare contest HERE.

Kaplan Singapore Instagram Contest

   Category: Campaign, Contest, Instagram Contest |

Heya Churpers!

Have you always envisioned yourself in a particular career/ industry? Since young, most of us have always envisioned ourselves becoming doctors, lawyers, teachers etc. Now, Kaplan urges you to share with us what you’ve always wanted to be, and how their 16-18 months degree programmes can help you achieve that! By partnering with renowned international universities, Kaplan can help diploma holders sprint ahead of their peers with a full-time degree in 16-18 months*.

Stand to win $500 worth of shopping vouchers by following these steps and sharing with us what your dream career has always been:

  1. Snap a photo of you dressed the part for your dream career
  2. Upload it onto Instagram
  3. If you have an idea of what course Kaplan or their partner universities offer that would help bring you a step closer to your dreams, do share them in your caption!
  4. Don’t forget to include the keywords #kaplansingapore, #mybrighterfuture and @churpsg in your caption!

Here are some sample postings just in case you need some inspiration!

Caption: It’s got to be Murdoch University! Have always wanted to be a Psychologist, and their psychology programme would definitely help me get one step closer #kaplansingapore #mybrighterfuture @churpsg.

Caption: Here’s what I’ve always dreamed of being: an Account Director. Murdoch University’s Accounting & Finance programme is the one! #kaplansingapore #mybrighterfuture @churpsg.

Offering 100 full-time degrees across 6 disciplines, Kaplan offers a variety of choices for different individuals. Imagine the endless options you could have at Kaplan!

You may check out the list of degree offerings by universities: http://www.kaplan.com.sg/course/full-time-courses/bachelor/

Here is also a guide categorised by universities and the disciplines that they major more in:

–          Murdoch University:

  • Accounting & Finance
  • International Business
  • Hospitality & Tourism and Events
  • Human Resource Management
  • Communications and PR
  • Psychology
  • Information Technology & Cyber Forensics

–          University College Dublin

  • Business
  • Logistics & Supply Chain

–          Royal Holloway, University of London

  • Management

*subject to meeting entry requirements

So go on, share with us your dreams!

7 Eleven #GulpMixology Snap Share Winners

   Category: Campaign, Contest, Snap Share |

We’re back with another 3 winners for our 7 Eleven #GulpMixology Snap Share Campaign! These 3 Churpers and their friends certainly looked like they had a lot of fun with the 3D Art outside Cineleisure.

Congratulations to @kekekellyy, @shermaine_lzx and @chengnetz!

And we certainly had quite a blast looking at all your entries. Love your creativity, Churpers!

That’s all for now. Till the next post!

Winners of #BioreCottonSheets Snap Share Campaign

   Category: Campaign, Contest, Snap Share |

Hi Churpers!

Remember the #BioreCottonSheets #WhatsInMyBag Snap Share contest we had a while back? We’ve got the winners!


Congratulations to @theiceangel, @elisetay_ and @elizabethfoo! Here are their winning entries:

Do contact us by 27th August 2013 to claim your prizes!

For those of you who didn’t win this time round, don’t be disappointed! Stay tuned for our next Snap Share campaign and it might just be your turn next.

Till then!

Come’on and Churp For Daddy!

   Category: Campaign, Giveaway, Singapore, Snap Share |

Congratulations to the following winners (instagram username) for winning a Humble Beginning cake each for your Papa!


** UPDATE: Contest extended till 12th June 2013 at 11:00 AM Singapore Time.

They say the way to a man’s heart is through his stomach and there is no better way to show your dad some lovin’ this Father’s Day than to win him a lovely Mille Crepe cake!

This Father’s Day, Churp Churp will be giving away delectable Humble Beginnings cake to FIVE lucky Churpers in conjuction with our very first Snap Share campaign!

What are Humble Beginnings cakes you may ask? Well, Humble Beginnings’ Creations are essentially Mille Crepes! A Mille Crepe is a French Cake with “mille” meaning “a thousand”. In their Creations, there are 20 layers of crepes with a delightful combination of Fresh Cream and Vanilla Custard between each layer. The topmost layer is caramelized to give it a nice smoky sugary flavour. Everything is hand-made and hand-layered; a true labour of love!

All you have to do is to post a picture of you and your father OR a picture of a place/something symbolic that reminds you of your Dad and include #ChurpForDaddy, #HumbleBeginnings, and @sgchurp in your caption, to participate in this Snap Share campaign from 6th-9th June! *

Here’s a step-by-step guide on how to join a Snap Share Campaign:

1. Take a picture of your father and yourself having a good time and share it on Instagram with the keywords: #ChurpForDaddy, #HumbleBeginnings, @sgchurp

2. Head over to Rewards Page and look for Churp For Daddy

3. Click “Earn More” to find out more about the campaign as well as the Do’s and Don’ts

4. Click “Participate” to join and you should be able to see the relevant photo(s) in your feed

5. Interested to see what the rest of the Churpers are sharing? Scroll down to check out what everyone else is posting for Churp For Daddy!

We’re looking forward to see pictures of you and your Dad having a good time together! Share with us and we hope you’ll have as much fun looking through the photos that other Churpers have posted! Churping is more fun when we do it together isn’t it?
Churp For Daddy results will be announced on our blog on 10th June 2013, so do visit here again to check if you’re one of the lucky few to bag home a Humble Beginnings Mille Crepe this Father’s Day!

Good luck Churpers!


*Terms and Conditions:
1. Churp For Daddy is open to residents of Singapore only.

2. To participate, Churpers are required to share the Snap Share campaign.

3. By participating in this contest, participants agree to be bound by the contest terms and conditions. Churp Churp reserve the rights to amend, delete and revise the following terms without any notice.

4. Contest submissions starts on 6th June 2013 and closes on 9th June 2013 at 11:59PM Singapore Time. Any entries after the above mentioned date will be disqualified.

5. Participants may submit as many entries as they like throughout the contest period, but each participant will only be eligible to win a maximum of one prize per contest period.

6. Churp Churp reserves the right to reject any photos or captions submitted which is suspect to contain material that violates the rights of any third party, another person or entity’s copyright or trademark.

7. Entries must not contain pornography, violence, offensive, racism, politically religious agendas, inflammatory religious content, foul language, bigotry, hatred or physical harm of any kind against any group of individual, copyrighted or trademarked content belonging to a third party. Churp Churp reserves the right to remove contents that reveal above mentioned content without any notice.

8. Churp For Daddy results will be announced on June 10, 2013. Winners will be notified individually by Churp Churp representative through email. Churp Churp will not be responsible if the contestants failed to provide the correct contact information.

9. Prizes will be in the form of voucher codes worth SGD$58.00 (regular size cake) from Humble Beginnings. Winners are required to quote their voucher codes when ordering their cakes on http://sgshop.humblebeginnings.com.my/ . Additional charges apply for toppings, upsizing to large and home delivery.

10. Churp Churp shall reserve the right to publish, use the names, content and/or photographs of the winners as materials for the purposes of advertising and/or trade publicity, without any prior notice to the winners and the winners shall not be entitled to claim ownership or other forms of compensation on the materials. All Participants information and contest entries details shall become the property of the organiser.

11. Churp Churp reserves the right to amend the Terms & Conditions without prior notice.

This Christmas, We Have A #SGChurprise For You!

   Category: Campaign, Contest, Singapore |

Latest update: We will be extending the contest till 1159PM on 1st January 2013 to usher in the new year!  Afterwhich, we will be revealing the winners of SGChurprise for the Fashion, Food and Beauty prizes on 3rd January 2012 (Thursday) via Twitter.


Christmas is coming in less than a week!

Have you guys gotten into the spirit of giving yet?

Well, we have!

We went shopping for a new Christmas tree, decorated our place with mistletoe, prepared turkeys and then there’s the presents… For all of you!

Santa Churpie would like to gift you something awesome for getting into the spirit of love by referring your friends over to join us this Christmas! Churpers with the highest number of successful referrals will win the gift in the #SGChurprise campaign that they’ve shared. The top Churper who refer the most friends to join them on Churp Churp cumulatively from all the Churprise campaigns shared will win the Grand Prize, which will be revealed on our blog on 1st January 2013.

On top of that, Santa Churpie will still be rewarding you $1 for every friend referred!

From today (17th Dec) till 31st Dec, check out our ‘Rewards’ page every other weekday and look out for the gifts that we have in store for you! From Fashion to Food and Beauty to Experience… there’s something special for every Churper!

To qualify yourself for our #SGChurprise follow these simple steps:

1.    Look out for #SGChurpise on the Rewards page!

– Log onto Churpchurp.com and find the campaign with the ‘Churprise’ tag.

2.    Select the gift

– Choose a gift that you would like Santa Churpie to gift you this Christmas
(Something new will be release on ChurpChurp.com every other weekday so do keep a lookout for them!)

3.    Share #SGChurprise with your friend ♥

– Compose your special giveaway message
– Share them out on any social media platforms
– As long as your friends sign up with Churp Churp through you during this season, you stand a chance to win a gift from us!

More awesome prizes coming up so watch out for @ChurpSG on twitter and instagram for the lastest update! Winners for our Fashion, Food, Experience and Beauty prizes will be announced on 28th December 2012 and the Grand Prize winner on 1st January on our blog (http://sg.churpieblogs.com/). Terms and conditions apply.

Merry Christmas in advance everyone!!!


Terms & Conditions

1. SGChurprise campaigns are available to Churp Churp users in Singapore only; non-Singaporean Churpers will not be eligible to win the prizes. Churp Churp Malaysia users are encouraged to participate in SGChurprise which will be running during the same period of time.

2. SGChurprise campaign period

– Revealing of SGChurprise Fashion, Food and Beauty prizes: Wednesday, 12PM on 28th December 2012; Grand Prize: 12PM on 1st January 2013.

– SGChurprise campaign sharing and invitation: Churp Churp referrals between 17th December 2012 till 31st December 2012, 11:59PM will be considered in Churpers’ records as participation in Churprise.

3. The following are the criteria to be considered a successful Churp Churp invitation, and for a SGD$1 referral reward to be credited:

– Friends must opt to sign up with Churp Churp through the unique invite link generated for each Churper.

– Friends must connect at least ONE social media platform of their choice with their ChurpChurp account.

– Friends must have at least 25 friends/followers on either one of the connected social media platforms.

– Friends must complete the 4-step ChurpChurp sign-up walkthrough.

– Friend must NOT be fake social media accounts/bots. Churp Churp will initiate a vetting process on every friend invited to ensure that invites are genuine.

– Only valid and unique Churpers with unique email address and identification will be accepted as successful referrals.

4. Announcement of winners:

– Winners will be determined based on the number of successful invitations made for each campaign (Fashion, Food, Experience & Beauty) by 27th December 2012, Tuesday, 11:59PM.

–  Winners of campaigns (Fashion, Food & Beauty) will be announced on Friday, 12PM on 28th December 2012, while Grand Prize winner will be announced at the end of the contest on 1st January 2013.

– Winners will be notified via email address used to sign up with Churp Churp, and announced on Churp Churp’s Blog & Twitter.

6. Churpers may share as many SGChurprise campaigns as they wish, but are eligible to win a maximum of one (1) gift and (1) Grand prize only.

7. Churp Churp reserves the right to make changes and amendments to any terms & conditions and the campaign period of SGChurprise.

8. Judges’ decision is final and no correspondence to alter the results of the contest will be entertained.

9. Prizes are non-transferable and cannot be exchanged for cash. If due to circumstances beyond Churp Churp’s control, Churp Churp is unable to provide the stated Prize or any part thereof, Churp Churp reserves the right to substitute the prize with an item of equal or greater value, to be determined at Churp Churp’s sole discretion.

10. Winners are to collect prizes from Churp Churp Singapore’s office within 2 months from winners being announced. ChurpChurp will not entertain requests for delivery of prizes via courier services.

Winners for the Churp Churp Christmas Giveaway!

   Category: Campaign, Event, Freebies, Singapore |

Merry Christmas Churpers!

We hope your Christmas has been fabulous so far!

To make it even better, Santa Churpie will be announcing winners of the ‘Churp Churp Christmas Giveaway’ here from Day 1 till Day 12 Christmas.

Remember to check back here everyday for the 12 days of Christmas to see if you’ll be receiving Santa Churpie’s presents for you and your friends!

Congratulations to the winners below:

  • Day 1 : @xONPUT (Royce Chocolates)
  • Day 2 : @funnysg (Churp Churp 2GB Thumbdrive)
  • Day 3 : @94637 (Churp Churp 2GB Thumbdrive)
  • Day 4 : @dashani117 (Movie tickets)
  • Day 5 : Fiona Quek (Churp Churp 2GB Thumbdrive)
  • Day 6 : @UncleMaria ($10 Takashimaya vouchers)
  • Day 7 : @rxchel (Royce Chocolates)
  • Day 8 : @iRach_ ($10 Takashimaya vouchers)
  • Day 9 : @theiceangel (Royce Chocolates)
  • Day 10 : @aloha_bitch (Movie Tickets)
  • Day 11 : @Pres_Hee (Movie Tickets)
  • Day 12 : @wenlong88 (Churp Churp 2GB Thumbdrive)

Thank you Churpers for referring friends to join our big Churp Family!

It’s been a really wonderful Christmas and New Year with you guys around!

Merry Christmas and a Happy New Year Churpers !!!

*ps: Winners will be notified on the details of collection at the end of the campaign.