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4 Social Media Trends to look out for in 2017!

We regularly question and discuss around this topic: What will the future of social media look like? You might already be familiar with the way our social media industry has changed in 2016 — several new features added, a change in consumer preferences etc. Looking forward into 2017, we have analyzed and narrowed down a few of the social media trends that you should keep your eye on this New Year!

 

  1. The rise of live video content

facebooklive

It is clear that there is now a real shift in social media storytelling. As seen from the success of YouTube, Snapchat, Facebook Live etc., live video content is now prioritized as the authentic way to connect with followers and it has gathered more engagement than any other content format. Even news sources nowadays are beginning to cite Facebook Live for real-time coverage of major events! More developments that you should get excited about would be Live 360 on Facebook that was recently launched, whereby viewers can totally immerse in the surroundings of what they watch — even from behind their screen.

Last month, Bloggerati by Nuffnang, Charlotte Lum, has also hopped onto the bandwagon and did an interactive Q&A using Facebook Live on Nuffnang´s Facebook page! Check it out here: http://bit.ly/livexcharlotte

 

  1. The Battle of the Artificial Intelligence lenses & filters

From the iconic (or perhaps, over-used?) dog filters to puking rainbows, there is no doubt that Snapchat’s selfie lenses have created an overwhelming sensation in 2016.

And of course, we can expect other social media platforms to catch up with the trend and compete with these filters once unique to Snapchat. We have already seen Facebook experimenting with lenses and masks for their Facebook Live users, and we believe that the battle of the facial filters could really heat up in 2017!

Here are some of our Churp Churp Alphas & Bloggeratis by Nuffnang having fun with the Snapchat facial filters when they take selfies! ☺

(@melinairwan)

(@kathleenkong)

(@nicole.choo)

  1. The Mainstreaming of Chatbots

Customer service through social media is huge already, but we believe that it would grow even bigger in 2017. The convenience of social media also means that people bring their complaints onto social media when they are on the go, without further hesitation. Any delay or unresponsiveness to these complaints on social media would reflect badly on the company! With this, more companies are turning to Chatbots to communicate with their customers or answer frequently asked questions. This allows customers to reach the assistance that they need faster and easier, rather than being placed on hold or having to wait for a returned email.

 

  1. Social Media Advertising becomes more powerful than it already is

Thankfully, the internet has given small and big businesses the opportunity to expand their sales volumes and reach out to their customer base even more effectively. People come onto social media to follow personalities as well as brands so engaging in social media advertising might just be one of the best moves you can do for your business this year!

Even brands such as Sony have worked with our Alpha, Brianna (@briannawonggg) to reach out to their target audience using social media campaigns!

Hope these social media trends gave you a head start to where your company´s marketing strategy should invest in and got you all geared up for what’s to come in the social media world in 2017.

We´re excited about new changes and trends this year and we hope you are too!

Till next time, Churpers :)



#FeatureFriday – Breaking into the New Year with Jamie Pang!

   Category: Alpha, Feature Friday, Latest Update, Singapore, Social Media Scene, Uncategorized |

Happy 2017! How has the New Year been? A brand new year also means that a fresh new chapter awaits to be written for all of us! We hope 2016 has been an exciting and fulfilling year for you, just like it was for our Featured Alpha of the month, Jamie Pang! More than just a pretty face, Jamie shares with us about her life as a fitness junkie and a globetrotter. Read on to find out more :)

#ffpowerpoint

1.  Hi Jamie, hope you’ve started 2017 on a happy note :) Share with us how 2016 was and what are some of your top moments!

2016 was a great year!  I think the highlight of 2016 for me was probably graduation and stepping into the workforce. It was something I was really excited about, though it did wear off a little during my graduation trips.

2.I’m sure one of your highlights in 2016 is your travels! Which trip was the most memorable for you and why? 

It definitely was. This year’s trips had been pretty exciting for me. I traveled to Hong Kong, Philippines, Indonesia, India and Korea.

I think my trip to India after graduation was the most memorable. I know it is not conventionally popular as a holiday destination, but I think India is definitely more than meets the eye. The thing I love most about traveling is observing how people of different cultures behave, and more often than not, I get to see new perspectives and think to myself ‘When I get back home, I want to do that too.’ Or ‘I want to see things that way too’. In India, I had many of these moments and I got to learn a lot about myself while I was there (not to mention an extremely weak stomach!).

3.Now that 2016 is done and dusted, what are your plans for 2017? Have you set any New Year Resolutions this year?

1.Definitely to ensure work-life balance. I just started work this year, so this has been going on pretty well. I can foresee that career may increasingly form a larger portion of my priorities in the near future, so I hope I can remind myself that while career success may give me a huge sense of accomplishment and belonging, quality of life is most important.

2.Resume traveling (however hard it may be). I used to let wanderlust take me everywhere, anytime. I could travel even way before school called on us. I guess it was the privilege of being young and free. I was feeling nostalgic when I looked at my travel pictures recently, and I guess I missed that feeling.  I definitely want to get away this year – at least once!

3.On a more solemn note, while 2016 had been a good one, I’ve lost a couple of people whom I hold very close to my heart, due to various reasons – sickness, unfortunate events. Ever since, I’ve made a mental note to self to appreciate the people around me, show gratitude, and not to hold back from displaying affection to people whom I really love. Entering 2017, I want to do just the same.

4.Any travel destinations you’ve set your mind to?

Bhutan – I’ve always had a nature child in me, so I guess for Bhutan, I’m completely sold to the Himalayas. I read the book ‘Dreams of the peaceful dragon’ quite some time back at a book exchange shelf in a dormitory in Philippines, and it described Bhutan to be an otherworldly place. Even though it was a writing dated years ago, I’m still interested to see the largely untouched Bhutan today!

5.You always seem to make time for the gym. What’s your biggest motivation when it comes to working out? Do you have any fitness tips to share? 

My biggest motivation is making a habit out of it. Habits are the worst to kick! When I don’t get myself to the gym in the morning, I tend to brood about it a lot throughout the day, and I think it makes the day and its progress much less efficient than it could have been.

My favourite fitness quote would be: “Little progress is still progress”. I think many people (including myself) have those days when we just think ‘I’m so goddamned lazy today! It’s so hard to move, to run fast, to squat heavy.’ And then you proceed to drop it all down, and make a U-turn and head off from the gym. I used to be an ‘all-or-nothing’ kind of person when it comes to working out, but these days I found comfort in ‘little is better than none’.

 6.We know that when it comes to staying fit, it requires dieting too. What do you usually eat when you’re sticking to a diet and what’s your favourite cheat meal?

I always say I don’t diet, but my friends disagree.  I guess I do have certain foods I particularly dislike, which actually make healthy diet habits. For one, I hate canned/sugared drinks or food. I prefer my food fresh! I do indulge in higher carb intake than people my weight/age do, and I prefer white meats to red meats.

However, I do love cakes and chocolates – A LOT. I think it is the main reason why I work out so much. I can’t imagine how overweight I would be if I hadn’t exercised daily!

 7.Chinese New Year is coming up in just a couple of weeks! What are your fondest memory of CNY? 

I think it had to be the year when my younger brother threw my stack of angpao out of the window after a fight. It was literally raining money for the people who walked by below. We talk about it EVERY Chinese New Year. It’s hilarious and timeless.

8.What’s one thing people don’t usually know about you?

I drink a glass of wine before going to bed every night.

9.If you could change one thing about yourself what would it be?

To become a warmer person in general. I tend to take more time to open up to people, and it can come off as being very offstand-ish.

10.Lastly, what are a few of your favourite places to take outfit shots in Singapore?

Rooftops, like the ones at Kallang Stadium, or People’s Park. I think they’re pretty picturesque and saves me a lot unnecessary curiosity from passerbys!

We’re excited to know what new adventures are coming Jamie’s way this year! Be sure to check her out on Dayre and her social media platforms for more updates on her fitness journey and daily musings.

We hope that this year would be brighter for you than the one that has gone by; enveloped with bliss, well-being and happiness.

Till next time!