We regularly question and discuss around this topic: What will the future of social media look like? You might already be familiar with the way our social media industry has changed in 2016 — several new features added, a change in consumer preferences etc. Looking forward into 2017, we have analyzed and narrowed down a few of the social media trends that you should keep your eye on this New Year!
- The rise of live video content
It is clear that there is now a real shift in social media storytelling. As seen from the success of YouTube, Snapchat, Facebook Live etc., live video content is now prioritized as the authentic way to connect with followers and it has gathered more engagement than any other content format. Even news sources nowadays are beginning to cite Facebook Live for real-time coverage of major events! More developments that you should get excited about would be Live 360 on Facebook that was recently launched, whereby viewers can totally immerse in the surroundings of what they watch — even from behind their screen.
Last month, Bloggerati by Nuffnang, Charlotte Lum, has also hopped onto the bandwagon and did an interactive Q&A using Facebook Live on Nuffnang´s Facebook page! Check it out here: http://bit.ly/livexcharlotte
- The Battle of the Artificial Intelligence lenses & filters
From the iconic (or perhaps, over-used?) dog filters to puking rainbows, there is no doubt that Snapchat’s selfie lenses have created an overwhelming sensation in 2016.
And of course, we can expect other social media platforms to catch up with the trend and compete with these filters once unique to Snapchat. We have already seen Facebook experimenting with lenses and masks for their Facebook Live users, and we believe that the battle of the facial filters could really heat up in 2017!
Here are some of our Churp Churp Alphas & Bloggeratis by Nuffnang having fun with the Snapchat facial filters when they take selfies! ☺
- The Mainstreaming of Chatbots
Customer service through social media is huge already, but we believe that it would grow even bigger in 2017. The convenience of social media also means that people bring their complaints onto social media when they are on the go, without further hesitation. Any delay or unresponsiveness to these complaints on social media would reflect badly on the company! With this, more companies are turning to Chatbots to communicate with their customers or answer frequently asked questions. This allows customers to reach the assistance that they need faster and easier, rather than being placed on hold or having to wait for a returned email.
- Social Media Advertising becomes more powerful than it already is
Thankfully, the internet has given small and big businesses the opportunity to expand their sales volumes and reach out to their customer base even more effectively. People come onto social media to follow personalities as well as brands so engaging in social media advertising might just be one of the best moves you can do for your business this year!
Even brands such as Sony have worked with our Alpha, Brianna (@briannawonggg) to reach out to their target audience using social media campaigns!
Hope these social media trends gave you a head start to where your company´s marketing strategy should invest in and got you all geared up for what’s to come in the social media world in 2017.
We´re excited about new changes and trends this year and we hope you are too!
Till next time, Churpers 🙂