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Fashion with Social Media

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The month of October was not only about Children’s Day, Halloween and World Animal Day (psst, we featured some of our Alphas’ pets on Dayre, do check that out), cos if you don’t already know, Digital Fashion Week just took over our weekends!

You might already know how social media today is not just for personal use as big fashion names are also incorporating various social media platforms to allow the general public to be kept up to date with the latest fashion trends. In conjunction with fashion week, we will be unveiling some interesting facts relating to social media and how it is used during fashion events today.

  1. Fashion on Snapchat’s Discovery Channel


Even though Snapchat is one of the newest social media platforms available, it is fast becoming an alternative way fashion brands are connecting to fans because of its unique features that were previously not offered by other platforms.

Still, Snapchat offers users the experience to go behind the scenes of many of these big fashion names by going on board its Discovery Channel. Vogue, for example joined in on this trend just a few days before New York Fashion Week began in September this year. What makes this so unique and different from its printed counterpart is that Snapchat is interactive. Content on Vogue’s Discovery Channel include seeing (and hearing!) Anna Wintour, Vogue’s editor in chief, giving tips on how to look fashionable at the US Tennis Open. By utilizing this feature on Snapchat, fans are able to get such content at the touch of their fingertips.



Who doesn’t want to see Miranda Kerr doing her signature catwalk in her apartment? With Snapchat, you can! This exposes Snapchat users to a world of fashion, which would otherwise be quite elusive.

Other than Discovery Channel, corporate brands ranging from clothing make up, and skin care are also having their own Snapchat account to update fans of the latest happenings, product launches and behind the scenes.


Co-founder of The Closet Lover and our Alpha, Brianna Wong, shares with us what it is like to create content for her brand on Snapchat.

“Snapchat has a more casual approach as the content is available for only 24 hours, so we usually try to engage on that platform by posting more videos! Photos/videos on Snapchat are not edited most of the time, hence the content is more “real.” Between Snapchat and Instagram, I think I prefer Instagram! The content is there for a longer time and it’s always good to look back at old content posted! 🙂 ”

2. Gotta Dayre It!

Many of us use social media to share our outfits, so much so that the acronym and hashtag OOTD (Outfit of the Day, if you’re still unfamiliar!) is widely known to everyone. Fashion lovers tap on Dayre as a platform to talk about their fashion hauls and give reviews on them as well; this allows the community to interact with the user for their personal tips and advice – incredibly helpful for making purchases!


We have our very own Dayre star, Gillian who frequently features her hauls from her favourite brick and mortar stores! Looking good in this Ellysage pleated top, G! 🙂


Brands also make use of Dayre to give exclusive sneak peaks of upcoming apparels! Here we have Joyce of The Tinsel Rack show casing new arrivals in her recent trip to Croatia. Hitting two birds with one stone by sharing her travelogue as well as the outfits she wore.


Brianna frequently features outfits from The Closet Lover on Dayre as well! Platforms such as Dayre is slowly but surely a source of fashion inspiration for all of us!

3. Livestream is the way to go

Front row seats at a fashion show are highly coveted as they are only reserved for the most trendy fashion names. While scoring invites to top fashion shows around the world is still highly sought after, many can now livestream and watch it in the comforts of their own home instead.

Live streaming has made fashion shows a more public affair as compared to the past where we would only get images from official photographers as they were rather exclusive and private. Today, fashion is made accessible for all through live streaming services.



An example of a live streaming fashion show was Kanye West’s Yeezy Season 4 as part of New York Fashion Week 2016. The show was broad casted live on the Tidal web and app. Fans of West need not be in New York’s Roosevelt Island to catch the fashion show.

Indeed, live streaming has changed the way we interact with one another and our Alphas’ are always on the look out to trying their hands on what is new and in! Cheyenne and Liting are actively on Bigo and they share what they enjoy most about doing live stream with their followers.


“Through live streaming on Bigo, I’ve made so many friends. I have inside jokes with my followers and it has also enabled them to get to know me better and for me to get to know them better too! I’ve watched many of their streams as well, interacted with them and sent them “beans”. It’s also a joy to entertain people and make them laugh, to be able to end the day thinking you made someone smile is really something amazing. The Bigo community is also really friendly and supportive if you go onto the app and talk about your problems as there are people who will try to help you and cheer you up!!”

It’s amazing how an online, virtual community can be of immense support to one another. However, Cheyenne cautions to always be careful when interacting with anyone online. Do not give away your personal details or feel that you have to do anything others tell you to, especially if you feel uncomfortable! Always stay safe on the Internet.


“I usually stream about my daily life / when I’m eating or when I’m free. I’m always eating on Bigo haha people always ask me why I’m always eating on big LOL and I answer questions from followers!”

Live streaming has allowed fashion to be more accessible to everyone because of how available technology is to everyone now. In the same way, it has also allowed influencers to interact with their followers in ways that were not possible before.

While Fashion Weeks are dedicated to reach out to the fashion community, social media and technology have made it even more available than ever. Truly, social media is the way to go and we look forward to see how fashion weeks in the future combine social media and fashion seamlessly!