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#FeatureFriday – #Girlboss and Fashionista, Samantha

   Category: Alpha, Feature Friday, Singapore, Uncategorized |

It’s the end of October and as we gear up for the last two months of the year, remember to pause and reflect on what can be done better. This month, we commemorated World Animal Day and featured our Alphas’ cuddly fur friends on Dayre! Be sure to check that out if you’re an animal lover. It is also the month of Digital Fashion Week so stay tuned to what we have to share. But before that, here’s our Featured Alpha of the month!

October’s Feature Friday is none other than Samantha – whom many may know as Societyofsnobs! Read on to find out all about Samantha, she’s more than meets the eye.


  1. Hey Samantha! Hope October has been great so far J Your well-curated feed’s so lovely. Share with us some of your favourite photo editing apps you use!

Hello and thank you! I spend a lot of time on styling and shooting my pictures with a DSLR camera. They don’t turn out the way you see on social media unless I process them through Snapseed, VSCO, and ColorStory.

My favourite function from each app is selective saturation, S2 filter (for a clean look), and lens flare respectively. I’m still trying to master photography so that I don’t have to rely on such functions.

2. Travelling can be very stressful for the skin. What beauty tips or hacks do you have to combat that?


My top recommendation would be to take oral sunblock instead of applying sunscreen. With sunscreen, you have to constantly reapply to get protected from UV rays, are usually greasy, and makes you feel uncomfortable. Oral sunblock protects your entire body from harmful UV rays with just 2 tablets in the morning.


In addition, I recommend bringing makeup remover wipes and hair oil capsules instead of your usual makeup remover oil/cream and bulky bottled hair oil to reap the same benefits without the extra hassle.


3. Online or in stores – where do you normally shop for your clothes and accessories?

I’ve stopped shopping for apparels, shoes, and accessories at physical stores since I prefer to shop online! I love ZALORA and ASOS as there are always huge discounts and free returns. If I’m unsure of the size, I would order 2 sizes and decide which to keep once I’ve tried them on. My favourite brands such as MISSGUIDED are only available online so I’d much rather shop online!


4. What is your best buy this year in terms of fashion and your favourite fashion trend!

My best fashion buy this year is my almost brand new Celine Luggage Tote that I got from a friend at only $1K! Such a steal – she needed money urgently and I thought that I NEEDED the bag. I’m always a sucker for roomy bags. This tote can fit my DSLR camera, extra pair of shoes, outerwear, water bottle, and brolly.


I just have to exclaim that I love the satin trend! From shirts that are pajamas-inspired to slinky dresses to bomber jackets, they exude luxurious vibe and are the most comfortable and lightweight thing that you can wear. I especially love them in blush and champagne tones.


5. Has studying psychology change your perception or shaped you into who you are?

As psychology is all about human behaviour and mind, I believe that it has helped me become more aware of other people’s situations as well as look beyond the surface to understand their problems and empathize with them. I have learnt to control my emotions better and to avoid committing cognitive biases that might pose as a hindrance to my work and lifestyle.

6. Many people know you as Societyofsnobs on social media, but not many know that you are also a director of a construction firm. Share with us what you do at work 🙂 

It’s not common knowledge but yes, I am the director of my construction firm, Hock Chuan Seng Pte Ltd. We distribute building materials and hardware. The business was handed over to my grandfather to my father, and my father to me. I do everything including attending to the cash register and arranging delivery, as well as heavier duties such as contributing to my employees’ CPF and applying for my compound to be leased out.

7. How has being a director challenged and helped you grow as a person?

I became a more responsible and driven individual as I felt the need to expand my business to ensure that I can pay my employees enough. Previously, I was contented to only understand procedures and learn skills that were relevant to me – now, I realized that it is better to try out everything in case these experiences come in handy next time.


8. Tell us what your ideal weekend is like!

My ideal weekend involves a short getaway to a nearby island for scuba diving. Since I’ve recently gotten my Advanced Open Water Diver Course, I anticipate more time to take footages of marine life and wrecks during my leisure dives using my GoPro. Meanwhile, I have an upcoming diving trip at the Open Ocean habitat of S.E.A. Aquarium that would allow me to view giant manta rays and leopard sharks up close. Can’t wait!


9. As a content creator, do you ever feel stuck doing what you do? How do you ensure that you are consistent with updating your social media platforms?

I never had a problem with bringing new content to my social platforms since there are always new fashion trends, beauty products, picture-worthy cafes, and events to attend. The only problem that I sometimes encounter is drafting beauty and technology-related posts since they require more research. Despite my busy schedule (I go to the office every Monday to Saturday, full day), I allocate time on Sundays to shoot pictures of my outfits and beauty hauls. Sometimes, I might even bring 2 outfits out to ensure I have enough images to last the upcoming week.


10. Lastly, it’s Halloween this month! What are some plans you have this year?

I don’t usually party during Halloween since my friends prefer to take it chill. We are going for Halloween Horror Nights 6 though – I attend it every year because it’s so much fun! Have been trying to scare the actors instead but I haven’t been able to. Guess they are really well-trained.


Thanks Samantha for such an insight into your life! We hope that you continue to be able to challenge and push yourself – whether at work being a #girlboss or creating such inspiring feed. To keep up with Samantha, check out her social media platform and her Dayre!

It’s a wrap; the third quarter of 2016!

   Category: Alpha |

In a blink of an eye, we are down to the last three months of 2016! Our Alphas definitely had a really busy yet fun-filled third quarter of 2016 with many exciting activities and happenings. Without further ado, lets dive straight into it 😉

1. A food-filled celebration with VivoCity!
We celebrated VivoCity’s 10th Anniversary through a way we love best — EATING! Together with 8 Days, our Alphas, Jovelle, Shufeng, Melina, Jie Hui, Charlotte, Cheyenne, Jucia and Brenda explored yummy food at ten restaurants including Jamie’s Italian, The Chop House and The Dancing Crab.


Everyone ended the day with happy bellies & happy faces, and enjoyed a great afternoon bonding with friends over food 🙂

img_4025Congrats to our Alphas, Jie Hui, Brenda & Cheyenne who won food vouchers for having the best pictures & reviews. How great is it to be rewarded with even more food after all that eating!

2. Nuffnang ChurpChurp goes to Japan with ABC Cooking Studio

Jie Hui also embarked on a media trip organized by ABC Cooking Studio to Japan along with other Nuffnang Bloggeratis, Mongchin, Juli and Yina. The girls did many activities together to learn more about the Japanese culture through food; such as berry picking and a cookout session at ABC Cooking Studio itself where they made yummy makis and teriyaki chicken!

dayre-4We are glad Jie Hui thoroughly enjoyed her trip to Japan, you can read about what went down on her Dayre posts.

3. Celebrating 51 years of nation pride, Singapore!
Netccentric partnered with National Day Parade (NDP) 2016 once again so we got the opportunity to receive first dibs on the year’s NDP and attend the preview shows as well! Everyone enjoyed the show at the revamped National Stadium. Definitely memorable to be back!

dayre-5Our Alpha, Melina, looking good amidst the huge stadium!

dayre-6A heartwarming experience, made better with fellow talents turned friends! Of course, the highly anticipated NDP goodie bag did not disappoint. Here’s Brenda and Jie Hui donning this year’s bag in style!

4. Netccentric turned 10! #welivesocial, do you?
Apart from our nation’s birthday, we also celebrated our 10th anniversary! It was a night of fun, looking back at Netccentric’s achievements while aiming for many more milestones as a family.


It was also a night where our Churp Churp Alphas got together to catch up and to know one another better! An enjoyable evening for everyone, staff and talents alike 🙂


Head on over to NuffnangSG & ChurpSG’s Dayre for more on what went on that night!


To another 10 glorious years!

5. Bare Your Sole 2016
Bare Your Soul is a charity walk where participants have to cover a distance BAREFOOTED! We are honored to be part of this year’s walk once again.

dayre-10It was a meaningful experience, where we walked over different terrains – grass, mud and even stone trails without our shoes to protect us – something that we usually take for granted.

Together with our Nuffnang Bloggeratis, Valerie and Kelvin, we managed to complete the 2.5km walk! It was pretty challenging but made more fun with one another.


Our dear cheeky monkeys did really well for the walk! 😉

6. Keep up with the stylish Jocina!
We spy with our little eye Jocina in Style Files by Reebonz! Have a read at how her personality matches the pantone colour – airy blue, more over at http://bit.ly/jocinaxreebonz 🙂

Processed with VSCOcam with hb1 preset

7. Alpha updates!dayre-13Our heartiest congratulations to Tiq for her union and celebration of #zultiqwedding! It was a beautiful wedding and we are so elated for Tiq to have found her happily ever after.

dayre-14Amanda also announced her pregnancy and we can’t wait for the arrival of her baby boy! Congratulations to our hot mama, looking really radiant and still as gorgeous as ever 🙂

dayre-15Last but definitely not least, we have a new bundle of joy in Cindy’s (@cindypau) family, Edith. We wish Cindy and her family all the best; we know she will make a wonderful mommy!

8. Welcome to the Churp Churp family!
We are glad to present our two new additions to the family, Cheyenne  and Gayle!


Our youngest Alpha in Churp Churp, Cheyenne is fun, sporty and ever so gorgeous! While studying, she also does part-time modelling and enjoys hanging out with her friends. Follow her at @cheyennechesney (on her social media platforms) and we look forward to seeing her achieve greater things in life!


An actress and musician at heart, Gayle is a resident actress in the Channel 5 series, Tanglin. She channels her passion for music in music videos filmed both locally and overseas. Don’t let her mysterious façade throw you off! A joyful and personable girl, we anticipate the exciting projects that she will be embarking on.


That’s all we have for now! We’re only a few months away to 2017, let’s make our time count before a new year begins 🙂 In the meantime, follow us on Dayre to get weekly updates from us.

See ya next time!