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6 things you NEED to know about Influencer Marketing

   Category: Alpha, Campaign, Latest Update, News, Singapore, Social Media Scene, Uncategorized |

Happy Tuesday! It’s been incredibly interesting reading all of your #WeLiveSocial stories on Dayre for the past weeks ☺ Though submissions for the best social media stories have ended, you could still share your story just for the fun of it and join us in the hashtag! While we were all writing on our social media stories, you probably thought about how much social media has changed over the past 10 years. Social media not only impacted our personal lives, it has also changed the way brands reach out to us. Though traditional marketing like newspaper and television advertisements are still widely popular, influencer marketing, on the other hand, has reached its peak in recent years. If you’re still unsure on what influencer marketing is all about… you need to get out of the rock you’re living under!

But it’s still not too late as we’re here to share with you the 6 things you need to know about influencer marketing to survive in this time and age. So, here goes!

1.The evolution of influencer marketing

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Since 2011, influencer marketing spiraled into what we now deem as mainstream advertising. Ever since the rise of social media marketing in recent years, statistics have shown that the adoption of social media all around the world has skyrocketed and it’s no wonder that a couple of interesting personalities started to sprout and shine on these platforms we use regularly and from there, garner a good amount of following.

2.So what exactly is influencer marketing?

“It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.”  – Wikipedia

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Who are your favourite influencers? Could you name a few online personalities that you resonate well with or look up to? Perhaps it could be that you admire their #ootds and follow them to gain fashion inspirations or it could be that you love the way they curate their feed with perfectly done up flatlays or seek their opinions on the latest beauty products.

So how do brands come into play? Brands are able to share their new launch by approaching these personalities you follow online to get them to talk about the products in their perspective! You are then introduced to the brand from someone that you admire and trust, and thus, feel more compelled to purchase it. Slowly, as the popularity of these personalities rises, so do their influence and that’s how the term “influencers” came about.

Want to know who some of our favourite influential people are? Read all about it on our Dayre!

3.Influencer marketing vs Traditional marketing

Now the challenge is… with all the various marketing solutions available, which marketing strategy is most suitable for a brand and gets the most ROI (Return of Investment)?

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Influencer Marketing is a form of inbound marketing! If you ever feel like the ads nowadays are IN YOUR FACE… yup you’re right. Wherever you go, advertisements are everywhere and on the social media platforms you use.

Most importantly, partly why influencer marketing works is because:

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– The right influencer endorses the brand

Brands don’t engage just any popular influencer with a high following. They look beyond the numbers. They look at their engagement rates by taking into consideration how many comments and likes the influencer gets, ensuring that their popularity is not bought.

– They know the audience they want to reach out to

By selecting an influencer with a specific type of followers, you know you’re getting your message across to the right people with the highest possibility of converting to sales!

– It’s more authentic than an ad

People trust people more than a beautifully curated advertisement that’s endorsed by celebrities who are paid thousands of dollars.

4.How to differentiate an ad with an honest review

But when brands pay influencers to talk about their products, isn’t it also an advertisement? Technically… it is. There are cases whereby the ad is sooo apparent that the influencer loses the trust of his/her followers. But those are extreme cases, most influencers stand by their principle of only endorsing a product or brand that they personally would pay for or don’t mind trying!

So how do you differentiate between an advertisement that the influencer feels nothing for VS an honest review?

By their captions :)

Source: Jiehui’s McDonald’s creation!

Alpha influencer, Jie Hui (@missgoob), enjoys all the McDonald’s and McCafe’s social media campaigns! She shares with us why in our latest Dayre post on our all-time favourite advertisements.

5.How important is it to stay authentic?

One question that has been popping up recently is the authenticity of the influencers. As they are becoming more commercialized, some of them might even lose themselves in the process of finding fame. Let’s hear it from our Alpha Tiq, Jamie and Samantha on their take of authenticity.

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Source: From our Alpha, Tiq!

As much as we deny it, an influencer is an Internet celebrity. And in this industry, to make sure you stand out, you have to be original. You can’t be doing every single thing others are doing. You have to keep evolving so brands can trust you enough to create unique content for them. You also need to stay true to yourself. Your personality is yours to keep, don’t change it.

Source: From our Alpha, Jamie!

Hmm… I think being and staying authentic has its importance, influencer marketing aside. Sometimes we forget that while we can reach many people on social media, we connect with people in real life too. Being authentic in appearance is easier than being so in mind. If we are only working on the former, the lack of the later easily reveals itself when we communicate with people on a daily basis and it erodes away the trust people have in you. Truth be told, influencing people is a wonderful thing but I guess we must not forget that it should not be an empty expression. People do use/buy products according to recommendations of influencers. To me, it’s sort of a relationship between the influencer and his/her followers and it’s an important one whereby influencer marketing is founded upon.

Source: From our Alpha, Samantha!

Everyone is unique in their special way and that’s what attracts people to you. Always stay authentic because nobody wants to see something that has been done before.

6.Alphas’ thoughts on influencer marketing

Want to know what our Alphas feel about influencer marketing? You know your side of the story so what do the people who have been engaged for social media campaigns think about it?

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I’ve seen a lot of backlash on influencer marketing recently. Sometimes you can’t blame these viewers because I’ve seen so many influencers taking up jobs that are wrong or doesn’t suit them at all. But this is the new technique of marketing and you can’t deny that it’s useful because it works. No matter how some people hate it, it’s here to stay. And it will keep changing so people need to keep up.

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I think it’s great that it helps companies and brands to achieve a more personal touch to getting product and service information to its customers. From a consumer point of view it’s definitely more relatable to see an influencer using and recommending a product, than watching a demonstration through a superstar advertisement. I guess influencer marketing fills the gap between consumers and advertisements. If the right people are engaged, it brings us closer to the ideal of honest marketing too

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Can you imagine catching all of the Pokémons from the comfort of your home? That’s what influencer marketing is about. We show you what we love while you do your favourite activity – browsing through social media on the go and at home.

We hope we managed to drop you some insights into influencer marketing. That’s all the time we have as we’re busy getting ready for Netccentric’s 10th Anniversary party later on! Join us on Netccentric’s social media page where they’ll be streaming live from the event.

See ya there! 😉



#FeatureFriday – Ong Ai Leng, living it up stylishly everyday!

   Category: Alpha, Feature Friday |

What’s up, Churpers! How’s everyone doing on a Friday? For us, it’s our most favourite day of the week for obvious reasons hehe we can’t wait to relax a little more over the weekends. No stranger to the entertainment industry, today we’ll be featuring Artiste and Entrepreneur, Ong Ai Leng, who’s currently living the life in Canada.

Let’s get right to it!

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1. Hi Ai Leng, hope all’s good. How has life been in Canada? What are some things you miss most about home (Singapore & Malaysia) after living abroad for a while?IMG_8269

It’s summer in Canada now! I stay in Toronto, definitely not very difficult to adapt.  I would say summer here is beautiful and lively; extremely blue cloudless skies and green grass. Hate to say this, but the moon here appears bigger than back home LOL. (It’s a Chinese saying by the way!)

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My life in Canada

What do I miss most about Singapore? Definitely the food, though I managed to cook my own curry laksa and chicken rice in Canada.

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I cook everyday in Canada, here’re some of my creations!

One more thing that I miss most about Singapore is the convenience of commuting from one place to another, and that I could do everything at one area. For example, Orchard Road! From hair treatments to facial, mani-pedicures to high tea with friends, watching movies to shopping and to attending my Pilates class! But in Canada, it’s just too big, there’re long drives in between two points.

 

2. Any upcoming business or acting projects that you’re excited to share about?

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After Project W (a Singapore production), I’m giving myself a break (without a deadline). My friends said I have retired haha. Maybe I am just temporarily retired until there is another good script or interesting business opportunity but I am still running my event company in Singapore. As long as I have my phone, I can work anywhere.

 

3. You’re blessed with really good skin and as a celebrity, we know it’s important to look good! Care to share with us some beauty tips? 😀

Let me try to list down all my daily regimes:

  • I will never wear make up to sleep, regardless of how late I arrive home or how tired I am. I shower, wash my hair and clean my face – 100% clean before I head to bed so there’re no bacteria or germs or dust on my pillow and bed!
  • Every morning, I wash my face with water only, no need for the use of cleanser as my face would be very clean the night before after all my skin care steps (toner, any kind of serum, moisturiser, eyecare). Sometimes if I am really very tired, I’ll skip the skincare steps and simply apply a sleeping mask and wash it off with water the next morning before applying some skincare. This can help acne combination skin too.
  • Always apply sunblock. Never leave home without it
  • I don’t go for facial often, maybe once in 2-3 months but I put on facial masks at home at least twice a week. If I am filming, I will put on a mask everyday.
  • Drink lots of water of course, though plenty of exercising does make a positive difference to my skin as well. I run everyday now, and my skin is firmer and better.

 

4. We also love your style! It seems like you can pull off anything! How did your love for fashion come about and what’s your style inspiration?

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I don’t know what’s my style. Lol. That’s why I named and created a hashtag for myself #oalstyle. Cos my style is like my life, constantly changing, adventurous and eager to try new things. I was not like this in my twenties. Guess back then I dressed to impress and now I dress to have fun!

I travel a lot and I love to observe how people style themselves. With the help of magazines and Instagram, they gave me so many ideas! I used to buy full sets of designer wear, but that will only increase your chance of wearing the same as others. So now, I loooovveeee mixing and matching. Break the look, personalize the look, make it my own style. For example, I remember there was a year at Star Awards, I got a long tail black and white elegant evening gown, I broke the look with a biker leather jacket and my chrome hearts bracelets and rings.

During my first trip to London 9 years ago, London Fashion Week was going on and I was so inspired. On the streets, there are so many stylish people. Some might have looked a bit overwhelming, but! I came to a conclusion that any style or anything you put on, as long as you are confident and comfortable, that will be your own fashion style. And I appreciate that. Cos to me it has become an art.

 

5. What are some of your more memorable shows you were part of?

The first thing that came to my mind would be the first movie that I starred in my life. The movie was 2046, acted alongside Zhang Ziyi and Tony Leung. It was a very small role but I had such a great experience. And I love the costume and styling, I was wearing a 1940s cheongsam.

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“Addicted to Love” – the Malaysia and Singapore drama filmed 8 years ago, it was like “Sex and the City” and I was the Carrie Bradshaw. I wore my own clothes, shoes and bags on set and the director of the show is now my husband :p

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Lastly, Project W, cos it’s the most recent one and I really had lots of fun with the rest of the casts. We are the W family; Pierre Png, Sheila Sim, Desmond Ng, Charles Lee, Michelle Wong and Priscilla Chan. My character, Ashley, was very stylish too. Yup, that’s how much I love fashion!

 

6. After a long day of filming, what do you look forward to the most? What keeps your passion alive?

After a long day of filming, I only look forward to my bed and bathtub. I love pampering myself. And what keeps my passion alive is people, people that I enjoy working with, be it in entertainment or business. I love to meet people and being able to influence each other, support each other with positive energy and love. Without this, work will just be work… boring. I need to have love and have fun.

 

7. Congrats for being happily married for years! What are some tips for staying together despite both of you having busy schedules?

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  • Don’t forget to say “sorry” and “thank you”
  • Don’t take marriage for granted
  • Keep having fun with each other. Don’t take everything too seriously except for one thing, the vow – the commitment in your marriage. For the rest of your time together, just enjoy each other’s company.IMG_3307

 

8. Share with us one of your biggest ups and downs in your life and your greatest takeaway so far.

Wow, my whole life of 37 years has been filled with ups and downs. I can’t tell you which one is my biggest but I had many precious experiences, which I thank God for, even for all my down moments too. That’s how my life became so interesting. I was the best academic student in college, graduated from an Australian University, for some reason I joined Miss Malaysia World, became a model, then actress, and then businesswoman. To conclude, my biggest down moment would be during my insecure days when I was between the ages of 25 and 28, chasing after security which I could never find because it was not in my work as an actress (haha definitely no), it was not in my looks, it was not in my relationship (by the way, never try to find your sense of security from a man), and it was not in my bank account too!

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Then I found God, I went for a mission trip. It was the biggest turning point of my life. Instead of exhausting myself by creating the “security” in life which didn’t exist, I learned to embrace life. Life that is constantly changing, unpredictable and full of the unknowns. Flowed with it and gave my best everyday, making each day count.

 

9. Growing up, what were you like as a kid?

 

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Spoilt princess? Lol. I was the first child in the family and always had what I wanted. Good in studies, sports, singing, dancing, drawing…etc. Super kiasu by nature, my parents never needed to pressure me in anything. As you can tell, I didn’t have many friends when I was a kid.

 

10. You’re constantly travelling and exploring places, are there anything else on your bucket list?

There are too many things I wanna do. The world is so big and I wish I can travel around the world!!! Some of the more notable places would be Israel, Jerusalem and Alaska (for the ice breaking cruise, watching the Norther Lights & Ice fishing!)

 

Wow Ai Leng, we wish we could be in Canada, you make us wanna live fearlessly too! We hope you guys are feeling a little inspired, when life isn’t looking too good, always believe in yourself! (:

That’s all the time we have today, go forth and enjoy the weekends!



Stay beautiful the natural way & stand a chance to win St Ives products!

   Category: Beauty, Contest |

Good day all, we hope the month of August has been good for you so far! Now that the National Day holiday’s gone and passed, we’re back to the daily grind. Well, we all need that little booster to get us by and keep us refreshed for the days ahead; some of us exercise while some choose to pamper themselves with a facial!

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Here’s our Bloggerati, Zoe, working it!

At times, we prefer to DIY our own beauty remedy with gifts from good ol’ Mother Nature! Let us share with you some of our favourite tips which might come in handy! Stay tuned to the end to find out how you could possibly walk away with St Ives’ products as well 😉

ALOE VERA

Straight from the stem, rubbing aloe vera over your skin not only provides a cooling effect & relief for sunburns, it can also help refine pores too.

HONEY

Honey contains antibacterial and antifungal properties that can serve as a treatment for acne. Dab a little over those pesky zits and let it work its magic! It also calms redness and irritation with its anti-inflammatory properties.

LEMONS

StIves1How Bloggerati, Sheila Mandy, stays in the pink of health!

When life gives you lemons, use them to lighten scars! Mix 1 part lemon juice with 3 parts water and dab onto skin. Leave it for a good 10 minutes before washing it off and you’ll probably see the results in a week!

AVOCADO

Mash some avocados and apply them on your face for a moisture boost! You could even use the leftovers to make some guacamole dip! 😀

With all that said, what’s your favourite beauty remedy? We’d love to hear and you could even stand a chance to win St Ives products too. Here’s how!St Ives IG Contest Poster

Contest Mechanics:

  1. Upload a relevant photo
  2. Caption it with your favourite natural beauty remedy (e.g. honey and sugar scrub) and tell us why you love it!
  3. Include #StIvesSG #StIvesNatural #FeedYourSkin

30 sets of St Ives products (pictured above) will be given away!

Remember to set your account to “Public”. Terms and conditions apply.

Contest Ends: 31st August 2016

Have fun & we wish you luck! 😉



Statement from Churp Churp

   Category: Uncategorized |

Ms Ang Chiew Ting, commonly known as “Bong Qiu Qiu” entered into an agreement with Churp Churp in March 2013 where she agreed to have Churp Churp exclusively manage, negotiate and enter into all commercial, advertising and promotional transactions offered by third parties to her in relation to her social media accounts.

Since then, much resources and efforts were invested by us in her. In breach of this agreement, she had entered into more than 30 commercial, advertising and promotional agreements with others without having Churp Churp negotiate the said transactions and without Churp Churp’s knowledge nor approval. Despite many attempts to amicably resolve the matter, she continued to willfully ignore her contractual obligations. We are left with no choice but to commence legal proceedings against her.

Now that the matter is before a Court of law, we respect the legal process and will leave the matter to be settled in Court accordingly.