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6 things you NEED to know about Influencer Marketing

Happy Tuesday! It’s been incredibly interesting reading all of your #WeLiveSocial stories on Dayre for the past weeks ☺ Though submissions for the best social media stories have ended, you could still share your story just for the fun of it and join us in the hashtag! While we were all writing on our social media stories, you probably thought about how much social media has changed over the past 10 years. Social media not only impacted our personal lives, it has also changed the way brands reach out to us. Though traditional marketing like newspaper and television advertisements are still widely popular, influencer marketing, on the other hand, has reached its peak in recent years. If you’re still unsure on what influencer marketing is all about… you need to get out of the rock you’re living under!

But it’s still not too late as we’re here to share with you the 6 things you need to know about influencer marketing to survive in this time and age. So, here goes!

1.The evolution of influencer marketing

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Since 2011, influencer marketing spiraled into what we now deem as mainstream advertising. Ever since the rise of social media marketing in recent years, statistics have shown that the adoption of social media all around the world has skyrocketed and it’s no wonder that a couple of interesting personalities started to sprout and shine on these platforms we use regularly and from there, garner a good amount of following.

2.So what exactly is influencer marketing?

“It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.”  – Wikipedia

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Who are your favourite influencers? Could you name a few online personalities that you resonate well with or look up to? Perhaps it could be that you admire their #ootds and follow them to gain fashion inspirations or it could be that you love the way they curate their feed with perfectly done up flatlays or seek their opinions on the latest beauty products.

So how do brands come into play? Brands are able to share their new launch by approaching these personalities you follow online to get them to talk about the products in their perspective! You are then introduced to the brand from someone that you admire and trust, and thus, feel more compelled to purchase it. Slowly, as the popularity of these personalities rises, so do their influence and that’s how the term “influencers” came about.

Want to know who some of our favourite influential people are? Read all about it on our Dayre!

3.Influencer marketing vs Traditional marketing

Now the challenge is… with all the various marketing solutions available, which marketing strategy is most suitable for a brand and gets the most ROI (Return of Investment)?

inbound-marketing-vs-outbound-marketing

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Influencer Marketing is a form of inbound marketing! If you ever feel like the ads nowadays are IN YOUR FACE… yup you’re right. Wherever you go, advertisements are everywhere and on the social media platforms you use.

Most importantly, partly why influencer marketing works is because:

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– The right influencer endorses the brand

Brands don’t engage just any popular influencer with a high following. They look beyond the numbers. They look at their engagement rates by taking into consideration how many comments and likes the influencer gets, ensuring that their popularity is not bought.

– They know the audience they want to reach out to

By selecting an influencer with a specific type of followers, you know you’re getting your message across to the right people with the highest possibility of converting to sales!

– It’s more authentic than an ad

People trust people more than a beautifully curated advertisement that’s endorsed by celebrities who are paid thousands of dollars.

4.How to differentiate an ad with an honest review

But when brands pay influencers to talk about their products, isn’t it also an advertisement? Technically… it is. There are cases whereby the ad is sooo apparent that the influencer loses the trust of his/her followers. But those are extreme cases, most influencers stand by their principle of only endorsing a product or brand that they personally would pay for or don’t mind trying!

So how do you differentiate between an advertisement that the influencer feels nothing for VS an honest review?

By their captions :)

Source: Jiehui’s McDonald’s creation!

Alpha influencer, Jie Hui (@missgoob), enjoys all the McDonald’s and McCafe’s social media campaigns! She shares with us why in our latest Dayre post on our all-time favourite advertisements.

5.How important is it to stay authentic?

One question that has been popping up recently is the authenticity of the influencers. As they are becoming more commercialized, some of them might even lose themselves in the process of finding fame. Let’s hear it from our Alpha Tiq, Jamie and Samantha on their take of authenticity.

tiq authentic

Source: From our Alpha, Tiq!

As much as we deny it, an influencer is an Internet celebrity. And in this industry, to make sure you stand out, you have to be original. You can’t be doing every single thing others are doing. You have to keep evolving so brands can trust you enough to create unique content for them. You also need to stay true to yourself. Your personality is yours to keep, don’t change it.

Source: From our Alpha, Jamie!

Hmm… I think being and staying authentic has its importance, influencer marketing aside. Sometimes we forget that while we can reach many people on social media, we connect with people in real life too. Being authentic in appearance is easier than being so in mind. If we are only working on the former, the lack of the later easily reveals itself when we communicate with people on a daily basis and it erodes away the trust people have in you. Truth be told, influencing people is a wonderful thing but I guess we must not forget that it should not be an empty expression. People do use/buy products according to recommendations of influencers. To me, it’s sort of a relationship between the influencer and his/her followers and it’s an important one whereby influencer marketing is founded upon.

Source: From our Alpha, Samantha!

Everyone is unique in their special way and that’s what attracts people to you. Always stay authentic because nobody wants to see something that has been done before.

6.Alphas’ thoughts on influencer marketing

Want to know what our Alphas feel about influencer marketing? You know your side of the story so what do the people who have been engaged for social media campaigns think about it?

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I’ve seen a lot of backlash on influencer marketing recently. Sometimes you can’t blame these viewers because I’ve seen so many influencers taking up jobs that are wrong or doesn’t suit them at all. But this is the new technique of marketing and you can’t deny that it’s useful because it works. No matter how some people hate it, it’s here to stay. And it will keep changing so people need to keep up.

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I think it’s great that it helps companies and brands to achieve a more personal touch to getting product and service information to its customers. From a consumer point of view it’s definitely more relatable to see an influencer using and recommending a product, than watching a demonstration through a superstar advertisement. I guess influencer marketing fills the gap between consumers and advertisements. If the right people are engaged, it brings us closer to the ideal of honest marketing too

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Can you imagine catching all of the Pokémons from the comfort of your home? That’s what influencer marketing is about. We show you what we love while you do your favourite activity – browsing through social media on the go and at home.

We hope we managed to drop you some insights into influencer marketing. That’s all the time we have as we’re busy getting ready for Netccentric’s 10th Anniversary party later on! Join us on Netccentric’s social media page where they’ll be streaming live from the event.

See ya there! 😉

Feature Friday: Ong Ai Leng – living it up stylishly everyday!

   Category: Alpha, Feature Friday | No comments

What’s up, Churpers! How’s everyone doing on a Friday? For us, it’s our most favourite day of the week for obvious reasons hehe we can’t wait to relax a little more over the weekends. No stranger to the entertainment industry, today we’ll be featuring Artiste and Entrepreneur, Ong Ai Leng, who’s currently living the life in Canada.

Let’s get right to it!

FF OAL

 

1. Hi Ai Leng, hope all’s good. How has life been in Canada? What are some things you miss most about home (Singapore & Malaysia) after living abroad for a while?IMG_8269

It’s summer in Canada now! I stay in Toronto, definitely not very difficult to adapt.  I would say summer here is beautiful and lively; extremely blue cloudless skies and green grass. Hate to say this, but the moon here appears bigger than back home LOL. (It’s a Chinese saying by the way!)

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My life in Canada

What do I miss most about Singapore? Definitely the food, though I managed to cook my own curry laksa and chicken rice in Canada.

OALcooks

I cook everyday in Canada, here’re some of my creations!

One more thing that I miss most about Singapore is the convenience of commuting from one place to another, and that I could do everything at one area. For example, Orchard Road! From hair treatments to facial, mani-pedicures to high tea with friends, watching movies to shopping and to attending my Pilates class! But in Canada, it’s just too big, there’re long drives in between two points.

 

2. Any upcoming business or acting projects that you’re excited to share about?

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After Project W (a Singapore production), I’m giving myself a break (without a deadline). My friends said I have retired haha. Maybe I am just temporarily retired until there is another good script or interesting business opportunity but I am still running my event company in Singapore. As long as I have my phone, I can work anywhere.

 

3. You’re blessed with really good skin and as a celebrity, we know it’s important to look good! Care to share with us some beauty tips? 😀

Let me try to list down all my daily regimes:

  • I will never wear make up to sleep, regardless of how late I arrive home or how tired I am. I shower, wash my hair and clean my face – 100% clean before I head to bed so there’re no bacteria or germs or dust on my pillow and bed!
  • Every morning, I wash my face with water only, no need for the use of cleanser as my face would be very clean the night before after all my skin care steps (toner, any kind of serum, moisturiser, eyecare). Sometimes if I am really very tired, I’ll skip the skincare steps and simply apply a sleeping mask and wash it off with water the next morning before applying some skincare. This can help acne combination skin too.
  • Always apply sunblock. Never leave home without it
  • I don’t go for facial often, maybe once in 2-3 months but I put on facial masks at home at least twice a week. If I am filming, I will put on a mask everyday.
  • Drink lots of water of course, though plenty of exercising does make a positive difference to my skin as well. I run everyday now, and my skin is firmer and better.

 

4. We also love your style! It seems like you can pull off anything! How did your love for fashion come about and what’s your style inspiration?

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I don’t know what’s my style. Lol. That’s why I named and created a hashtag for myself #oalstyle. Cos my style is like my life, constantly changing, adventurous and eager to try new things. I was not like this in my twenties. Guess back then I dressed to impress and now I dress to have fun!

I travel a lot and I love to observe how people style themselves. With the help of magazines and Instagram, they gave me so many ideas! I used to buy full sets of designer wear, but that will only increase your chance of wearing the same as others. So now, I loooovveeee mixing and matching. Break the look, personalize the look, make it my own style. For example, I remember there was a year at Star Awards, I got a long tail black and white elegant evening gown, I broke the look with a biker leather jacket and my chrome hearts bracelets and rings.

During my first trip to London 9 years ago, London Fashion Week was going on and I was so inspired. On the streets, there are so many stylish people. Some might have looked a bit overwhelming, but! I came to a conclusion that any style or anything you put on, as long as you are confident and comfortable, that will be your own fashion style. And I appreciate that. Cos to me it has become an art.

 

5. What are some of your more memorable shows you were part of?

The first thing that came to my mind would be the first movie that I starred in my life. The movie was 2046, acted alongside Zhang Ziyi and Tony Leung. It was a very small role but I had such a great experience. And I love the costume and styling, I was wearing a 1940s cheongsam.

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“Addicted to Love” – the Malaysia and Singapore drama filmed 8 years ago, it was like “Sex and the City” and I was the Carrie Bradshaw. I wore my own clothes, shoes and bags on set and the director of the show is now my husband :p

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Lastly, Project W, cos it’s the most recent one and I really had lots of fun with the rest of the casts. We are the W family; Pierre Png, Sheila Sim, Desmond Ng, Charles Lee, Michelle Wong and Priscilla Chan. My character, Ashley, was very stylish too. Yup, that’s how much I love fashion!

 

6. After a long day of filming, what do you look forward to the most? What keeps your passion alive?

After a long day of filming, I only look forward to my bed and bathtub. I love pampering myself. And what keeps my passion alive is people, people that I enjoy working with, be it in entertainment or business. I love to meet people and being able to influence each other, support each other with positive energy and love. Without this, work will just be work… boring. I need to have love and have fun.

 

7. Congrats for being happily married for years! What are some tips for staying together despite both of you having busy schedules?

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  • Don’t forget to say “sorry” and “thank you”
  • Don’t take marriage for granted
  • Keep having fun with each other. Don’t take everything too seriously except for one thing, the vow – the commitment in your marriage. For the rest of your time together, just enjoy each other’s company.IMG_3307

 

8. Share with us one of your biggest ups and downs in your life and your greatest takeaway so far.

Wow, my whole life of 37 years has been filled with ups and downs. I can’t tell you which one is my biggest but I had many precious experiences, which I thank God for, even for all my down moments too. That’s how my life became so interesting. I was the best academic student in college, graduated from an Australian University, for some reason I joined Miss Malaysia World, became a model, then actress, and then businesswoman. To conclude, my biggest down moment would be during my insecure days when I was between the ages of 25 and 28, chasing after security which I could never find because it was not in my work as an actress (haha definitely no), it was not in my looks, it was not in my relationship (by the way, never try to find your sense of security from a man), and it was not in my bank account too!

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Then I found God, I went for a mission trip. It was the biggest turning point of my life. Instead of exhausting myself by creating the “security” in life which didn’t exist, I learned to embrace life. Life that is constantly changing, unpredictable and full of the unknowns. Flowed with it and gave my best everyday, making each day count.

 

9. Growing up, what were you like as a kid?

 

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Spoilt princess? Lol. I was the first child in the family and always had what I wanted. Good in studies, sports, singing, dancing, drawing…etc. Super kiasu by nature, my parents never needed to pressure me in anything. As you can tell, I didn’t have many friends when I was a kid.

 

10. You’re constantly travelling and exploring places, are there anything else on your bucket list?

There are too many things I wanna do. The world is so big and I wish I can travel around the world!!! Some of the more notable places would be Israel, Jerusalem and Alaska (for the ice breaking cruise, watching the Norther Lights & Ice fishing!)

 

Wow Ai Leng, we wish we could be in Canada, you make us wanna live fearlessly too! We hope you guys are feeling a little inspired, when life isn’t looking too good, always believe in yourself! (:

That’s all the time we have today, go forth and enjoy the weekends!

Stay beautiful the natural way & stand a chance to win St Ives products!

   Category: Beauty, Contest | No comments

Good day all, we hope the month of August has been good for you so far! Now that the National Day holiday’s gone and passed, we’re back to the daily grind. Well, we all need that little booster to get us by and keep us refreshed for the days ahead; some of us exercise while some choose to pamper themselves with a facial!

StIves3
Here’s our Bloggerati, Zoe, working it!

At times, we prefer to DIY our own beauty remedy with gifts from good ol’ Mother Nature! Let us share with you some of our favourite tips which might come in handy! Stay tuned to the end to find out how you could possibly walk away with St Ives’ products as well 😉

ALOE VERA

Straight from the stem, rubbing aloe vera over your skin not only provides a cooling effect & relief for sunburns, it can also help refine pores too.

HONEY

Honey contains antibacterial and antifungal properties that can serve as a treatment for acne. Dab a little over those pesky zits and let it work its magic! It also calms redness and irritation with its anti-inflammatory properties.

LEMONS

StIves1How Bloggerati, Sheila Mandy, stays in the pink of health!

When life gives you lemons, use them to lighten scars! Mix 1 part lemon juice with 3 parts water and dab onto skin. Leave it for a good 10 minutes before washing it off and you’ll probably see the results in a week!

AVOCADO

Mash some avocados and apply them on your face for a moisture boost! You could even use the leftovers to make some guacamole dip! 😀

With all that said, what’s your favourite beauty remedy? We’d love to hear and you could even stand a chance to win St Ives products too. Here’s how!St Ives IG Contest Poster

Contest Mechanics:

  1. Upload a relevant photo
  2. Caption it with your favourite natural beauty remedy (e.g. honey and sugar scrub) and tell us why you love it!
  3. Include #StIvesSG #StIvesNatural #FeedYourSkin

30 sets of St Ives products (pictured above) will be given away!

Remember to set your account to “Public”. Terms and conditions apply.

Contest Ends: 31st August 2016

Have fun & we wish you luck! 😉

Statement from Churp Churp

   Category: Uncategorized | No comments

Ms Ang Chiew Ting, commonly known as “Bong Qiu Qiu” entered into an agreement with Churp Churp in March 2013 where she agreed to have Churp Churp exclusively manage, negotiate and enter into all commercial, advertising and promotional transactions offered by third parties to her in relation to her social media accounts.

Since then, much resources and efforts were invested by us in her. In breach of this agreement, she had entered into more than 30 commercial, advertising and promotional agreements with others without having Churp Churp negotiate the said transactions and without Churp Churp’s knowledge nor approval. Despite many attempts to amicably resolve the matter, she continued to willfully ignore her contractual obligations. We are left with no choice but to commence legal proceedings against her.

Now that the matter is before a Court of law, we respect the legal process and will leave the matter to be settled in Court accordingly.

#FeatureFriday – Meet our most petite Alpha, Shufeng!

   Category: Uncategorized | No comments

Who’s excited for National Day? We know we are! We’ve covered so much on National Day Parade and all the happenings on Dayre that you could feel our excitement all the way across the screen.

Sharing our excitement for National Day is… Shufeng, our featured Alpha of the month! Going by the social media handle @PetiteKSF, no prizes for guessing that she’s really petite ;D She’s also one of our newest addition to the Churp Churp family so come along with us as we take you through Shufeng’s makeup inspirations, shopping tips and more!

1. Hi Shufeng, we hope July has been a good month for you! Do you have any July favourites?

Hello, same goes to all of you reading this :)

Talking about the month of July, I must say that it was a hectic one… But there is always room for July favourites!

Let’s start with makeup –  I’m extremely cautious when it comes to buying foundation as my skin is pretty sensitive to a lot of commercials brands. This time, Etude House did it again with their latest powder cushion which has won my heart over. I love how it transforms to powder within a few seconds the moment you apply it on your skin!

10/10 for this product because it really gives you a very natural finish. It’s my go-to product (holy-grail!) now and I really recommend this product to the ladies who are looking for a powdery and a more natural finish.

Skincare? Definitely The Wellness Clinic products right now. I’ve been applying all of these diligently every morning and night and am very confident to tell you guys that my skin has tremendously improved since then.

Moving onto retail brands – MDS is my favourite! Used to work with them for a few ads and now I’m happy to be a buying customer. The founder of MDS is also pretty petite so most of the clothes I get are mostly available in XS.  I’m sure I don’t have to explain much as MDS is almost everywhere!

So I guess that pretty much sums up my July favourites :)

2. Singapore Food Festival is currently ongoing! What are your favourite local dishes and where?

Hmm… when it comes to food, I’m very greedy. My favourite local dishes are Katong Laksa, Punggol Nasi Lemak and my all-time favourite… black carrot cake! They are the best, sooo cheap and yummy that you can just forget about all the cafe food out there.

3. With National Day just around the corner, tell us what you love about Singapore!

Speaking of National Day, I’m super excited to be celebrating with the Nation this 9th August! This year, I have the privilege to catch NDP preview on 30th July all thanks to Churp Churp  :)

This question came up often in class. Despite how expensive the country is, I still think it is a blessing to be living in this tiny red dot. Let’s take a moment to reflect on the peaceful sleep we get every day and getting home safely even when it’s 3AM in the morning.

Being born in Singapore has made me reflect on a lot of things – e.g. we don’t get natural disasters like tsunami or earthquake and security here is very tight (which we should not take for granted). Singapore Armed Forces are all very well-trained and without their contributions and hard work all these while, I doubt Singapore will be this safe.

I guess the best part about growing up in Singapore is the transportation.  The government has made it so convenient for all of us! Travelling around with just Red, Green and Purple Line back then and now? We even have the blue and orange line! Not forgetting buses as well. I remember getting a bit lost with my friends when we first started taking the orange line, lol. #itwasthecoolestadventureever

4. Do you have any source of inspiration for your everyday makeup?

Shufeng

If you want me to describe my everyday makeup, I would say it’s more towards the Japanese style. They are very focused on eye makeup and I have been into them since I was 18 (young and vain, very sure it’s genetic. Lol) YouTube was one of the sites I surfed very often. I started putting on makeup with just $2 Daiso products; those were the only makeup products I could afford with no part-time job back then haha.

I have to admit that SOME of the makeup products on the shelves ain’t that bad and the first foundation I started using was Silkygirl! My puberty came late, so no concealers needed at that point of time lol. #thisisarealjoke

As you can see, makeup trends are ever-changing, I look for inspirations through magazines and Youtube these days. Ponymakeup and Bubzbeauty are a couple of my favourite YouTubers whom you should totally follow!

5. Lip products have been all the rage these days, do you have any favourite lippie you swear by?

NYX lippie

YES. It’s NYX Ombre Lippie and Colourpop!

NYX Ombre Lippie – What I really love about these lippies is that there are two colours in one stick. One is a lighter shade while the other is a darker shade. You’re able to create very beautiful ombre lips and rock your weekend with just that one stick. The best part is, it comes in lots of colours for you to choose from. Pigmentation wise? 10/10. NYX has been one of my favourite cosmetic brands so far. Cheap and good!

Colourpop – I guess I don’t have to explain much about this highly raved lipstick! It’s everywhere, like literally everywhere. The colour, pigmentation etc is worth every penny! I still have lots of unopened ones and intend to do a giveaway someday.

6. Describe your dream holiday!

(Picture credit to dreamingofmaldives.com)

Dream holiday? I really need one so badly! Maldives is my dream holiday. Imagine waking up to such a beautiful scenery, disconnected from the internet world with just the lovely blue sea, you and chilling with the fishes – sounds ideal. Definitely putting this dream vacation on my bucket list!

p/s: A partner to complete this holiday would be even better, hahahaha. :p

7. As a shopaholic, any shopping tips for girls who are petite just like you?


I feel that it is important to be comfortable in our skin and wear whatever that is comfortable. To me, fashion has no rules. You are what you wear, be comfortable and let no one tell you how you should dress. It’s ok not to be perfect, it’s perfectly ok not to have a Victoria’s Secret model body too.

My wardrobe is in a huge mess, it’s insane and I don’t even want to think about it. My best shopping tips I can give for petite ladies are:

  • To look taller, nude heels are the way to go. I feel they definitely help to “lengthen” your legs, especially in photos. I own like 3 to 4 pairs of similar nude heels, never sick of them!
  • Try to avoid midi skirts, they will make you look shorter and tinier as a person, not many petite girls can pull that off.
  • Never get an oversized bag, it’s like a hell-no. BUT, it’s perfectly ok for you to get an oversized tee, they are very comfortable and common now. I’ve been digging that lately.
    (Best tip: Get your boyfriend’s shirt, you can save some money. Lol)
  • Do try to avoid tea-length dress as it isn’t ideal for petite women. You might want to be a little bold and show some skin. Get a dress around or above your knee length. It will make you look taller. Just because we don’t have a supermodel body, that doesn’t mean you don’t have the rights to flaunt your petite body. Aye.
  •  Jumpsuits are my favourite! My main tip in picking jumpsuits? Prints. I always avoid jumpsuits that have too many prints. Block colours and simple colours are good as they’re very flattering on petite women.

Yep, I guess that’s all I can think of right now. You can always hit me up on my social media platform if you need any tips! I might pop out some new ones for you. Sharing is caring 😉

8. Your adorable Shih Tzu has been popping up on your social media platforms! Do you have any advice for potential dog owners?

Ah, that naughty little boy! I personally feel that having a pet dog at home requires a lot of attention but they can play a big part in relieving your stress after a long day at work too. If you’re getting a pet at home, always make sure you do your simple accounts. Having a pet can burn a hole in your pocket, so be ready for this.

Besides all the fun, there’s a lot to consider before having a pet dog at home. The medical expenses, approval license, monthly food expenses, grooming expenses, toys, training expenses and miscellaneous expenses that will cost a bomb in the end.

9. This might be random but what is your #1 song on your playlist?
Secret Love Song by Little Mix!

10. Lastly, what’s one thing people don’t usually know about you?

I had moles near my eye area when I was a kid. I finally got them lasered away when I was 18. It was so ugly and irritating! I guess my Secondary school friends can vouch for that, lol!! The fortune teller also pointed out that the moles near my eye area symbolized something bad but I can’t really remember what it is. Hence, I got it lasered for good. In fact, I feel much more confident when I head out now.  I used to lock myself up as I hated getting unnecessary stares and comments when I was out. I was so insecure when I was young! Thank god, it’s all over now.

 

Yes, Maldives is one of our dream holiday destinations too! Hope you enjoyed getting personal with Shufeng, do check out her blog and social media platforms for peeks into her life. Don’t forget to follow her on Dayre too :)

That’s all we got this week, have a Churp-y weekend all!

Let’s wrap up the second quarter of 2016!

We’re embarking on the second half of 2016 already and before we look forward to the future and step up our game to conquer whatever that comes our way, it’s equally important to take time to rewind and reflect on the good and the bad; learn from the mistakes made and give yourselves a pat on the back for the accomplishments! Let’s relive some of those moments we had through the past months:

 

  1. We got up close and personal with our friends on Dayre!

Just a month back, Dayre (@blog), in collaboration with General Assembly, held its first “Meet The Influencer” event where the audience were able to meet some of their favourite Dayre personalities. We headed down to support our sister company as well as the invited panel speakers, Gillian, Jie Hui, Bertilla, Shuying & Mong, where they discussed how Dayre impacted not only their lives but their readers as well. It was such an insightful session and the audience were really participative. Well done all!

 

  1. #NetccentricxNDP2016

We are once again proud to partner with the National Day Parade (NDP)’s committee this year where we get to receive first dibs on all things related to our nation’s birthday celebration! More than just the fun pack, there were so many interesting elements to this year’s NDP media event that we couldn’t help but share it on Dayre. As 9th August nears, stay tuned for more on our platforms!

 

  1. Naiise opens at The Cathay

Just last month, our partner, Naiise, opened its sixth & largest store. So what went on at the opening party? In true Naiise style, there were so many interesting hands-on activities and what’s more? Complimentary Maki-san rolls, drinks and even live music to entertain us all night long!

Kudos to them as our Alphas, Jocina, Tiq, Brenda & ourselves had a really NAIISE night 😉 Check out their latest stores at:

📍The Cathay

2 Handy Road, The Cathay #B1-08

Singapore 229233

12pm-10pm daily

📍Suntec City

3 Temasek Boulevard,

Suntec City North Wing #01-477

Singapore 038983

11am-10pm daily

 

  1. Lepak-ed at Lepark!

LEPARK

Together with our Alphas Brenda, Jie Hui & Isaac, we were invited down for a food-tasting session at Lepark where we enjoyed every single item from their latest menu. Loved the chill vibes of the place too! Thanks again, Lepark :)

 

  1. Vera on HerWorld!

VERA HERWORLD

Spotted Vera‘s SK-II feature on HerWorld? She shared her journey to success and the struggles she faced along the way. For all the aspiring style bloggers out there, here’s where you can gain some insights on tackling obstacles & getting your name out there! Head on over to http://bit.ly/CCVeraxHerWorld for more & on how you can #changedestiny 😉

 

  1. Alpha Updates!

KELLY PREG

Biggest congrats to our mum-to-be Kelly! We can’t wait for the arrival of #jellybean (derived from the hashtag she shares with her husband, Justin! J + elly = #jellylove)  and we’re pretty sure Kelly’s gonna rock being a mum!

We’re so happy for Jazreel who recently tied the knot with her uni sweetheart! We wish them a blissful marriage ahead filled with great adventures as they embark on a new phase of their lives together, may their love for each other continue to blossom every day.

In partnership with Garuda Indonesia, Liting Brianna and Bloggeratis Mong & Charlene embarked on their first media trip to Medan! It was definitely an interesting cultural experience for them and the key takeaway? The friendships forged! Read more about their travels on their platforms.

 

Huge thanks to Cebu Pacific, some of the Bloggeratis and our Alpha, Jason experienced a taste of Davao City! They tackled a series of challenges from sliding down huge water slides to cycling on air and more. No idea what Davao City is all about? Let Nuffnang SG and Jason share with you their take on Davao!

 

  1. Let’s welcome the babies of the Churp Churp family!

Melina Irwan

Melina channels both sweet & edgy styles, her mixed looks (of Chinese & Malay descent) easily makes her stand out from the crowd. Check out her social media feed & blog for all things fashion & beauty as well as a touch on her personal life.

Jucia is greatly adored for her demure demeanour and girlish charms. She exudes elegance and has an eye for the finer things in life that includes her taste in fashion and her flatlay curations online, something she’s always been passionate about. Currently working on her clothing label, life is starting to get more exciting for Jucia!

Kai1

Kai stands out from the crowd with his model good looks and style. He has an eye for the finer things in life and enjoys playing up his fashion choices. In addition to his several online retail businesses on hand, he’s currently on his way to creating his own clothing label.

Jamie exudes elegance and confidence wherever she goes. Her down-to-earth and carefree personality transcends her exotic good looks that stand her out from the crowd. An accountancy graduate from NUS, she’s looking to explore the depths of the earth, satiating her wanderlust.

Shu Feng is well-loved by her followers for her sweet demeanour. Look out for Shu Feng’s social platforms, blog and her Youtube channel as she documents everything fashion, beauty and lifestyle!

Samantha aspires to be the ultimate #GirlBoss. Her ambitions are translated across her well-curated feed where she takes charge of everything and constantly seeks perfection. Stay tuned to her feed for all things fashion, beauty and also a sneak peek into her luxury lifestyle.

 

We hope you had a good second quarter of 2016! Let’s work hard & play hard, there’s still time to make your year count. Have an awesome week ahead, Churpers!

Sales All Around Asia!

   Category: Alpha, Singapore, Travel | No comments

Now that GSS is in full force, have you been shopping your heart out? If the sales in Singapore are not enticing enough, why not think of heading out of Singapore! Many of us travel and do lots of research on factors like the weather and country’s attractions but what about the sales season? As we’re on the topic of sales lately, we compiled a list of popular Asian countries that Singaporeans love to visit and noted down their sales season. So let’s get right to it!

Thailand, Bangkok (June to August)

dykailinbkk

Source: From our Alpha, Kai!

This city needs no introduction. Singaporeans’ favourite city to visit is none other than Bangkok! With lots of cheap street food and apparels, what’s not to love? Aside from places like Chatuchak Market where it’s shopping season all year round, their shopping malls run the Amazing Thailand Grand Sales during June to August which is very much like GSS back in our little red dot. Local boutiques also participate in the sales so it’s not just the same ol’ international brands but discounts apply to local designer goods too!

Hong Kong (December to February, July to August)

Brendainhk

Source: From our Alpha, Brenda!

Ah… Hong Kong, cue the smell of dim sums. Aside from the delicious Hong Kong food, shopping is something you must not miss! Their sales season builds up to Chinese New Year which Hong Kongers take very seriously. The sales typically applies to departmental stores and shopping malls, less so of street markets (‘cause it’s already so cheap!). The summer sales tie in with Hong Kong Tourism Board Festival so be sure to grab the guidebook from the Tourism Board to get some coupons and snag vouchers from information desks at the malls too!

South Korea, Seoul (February)

desireeinkorea

Source: From our Alpha, Desiree!

With K-Beauty trending, we desperately want to get on the next plane to Seoul! Rich in culture, Seoul is a city that provides the best experience to tourists with their Korea Grand Sale. Not just for shopping, it´s a tourism festival that introduces quality Korean products, cultural experiences and includes a myriad of benefits such as discounts for attractions, accommodations and entertainment. The Koreans are really welcoming to foreigners!

 Japan, Tokyo (July, December to January)

jonintokyo

Source: From our Alpha, Jon Phay!

A rule of thumb for sales globally, there´s always clearance sales near the end of summer and winter seasons which I’m sure everyone already knows! Tokyo, with its variety of streets selling a diversity of clothing, there’s definitely something for everyone. What’s interesting is that during the New Year season, Japanese have a culture of selling “Fukubukuro” (also known as mystery bag or lucky bag) where the merchants make grab bags filled with random items and sell them at a much lower rate! If you’re looking to travel to Japan during the end-year period, remember to look out for the Fukubukuro.

China (11 November, Single’s Day)

ongailengchina

Source: From our Alpha, Ong Ai Leng!

If you’re not travelling near the end of the year, fret not as you’re definitely not missing out on the Single’s Day online sales that’s widely popular in China! Founder of Alibaba, Jack Ma took this opportunity to create the biggest online sales on Tmall and Taobao. So fellow shoppers who’ve discovered the gem of Taobao, mark this date down on your calendar because everything is going to be cheaper than cheap.

 

Remember to keep the various sales season in mind when you’re planning your next trip out of Singapore! Do you have more shopping tips and tricks you’d love to share with us? Leave a comment below, we’d love to hear them. That’s all we have for now!

Till then, have an awesome mid-week and just keep shopping, Churpers :)

Easy dishes to whip up this Father’s Day!

   Category: Alpha, Singapore | No comments

Happy Friday, Churpers!

Before you head out to rejoice for the weekend, don’t forget that this Sunday’s Father’s Day!

Jiehuidad(our dear Jie Hui and her adorable daddy!)

If you haven’t thought of what to do for daddy dearest, how about cooking your way to his heart? We compiled a list of easy dishes you could whip up at any time of the day for even the most amateur chefs hehe.


Let’s start from a good & BIG BREAKFAST, the most important meal of the day!

Don’t you feel dining at cafes can be so pricey sometimes and that you could probably prepare a Big Breakfast set at home at half the price? How about surprising dad with some breakfast in bed!


Big BreakfastSource

INGREDIENTS NEEDED?

  • Eggs x 4
  • Sausages x 4
  • Portobello mushrooms x 4
  • A basket of dad’s favourite bread (& spreads!)
  • Salad: a mix of cherry tomatoes, wild rockets, fruits (up to you!)
  • Vegetable/Olive oil (add a dash of oil prior to any pan-frying), salt/pepper for taste

PREPARATION:

  1. Fry the sausages till skin is nice and crisp. For a healthier option, you may choose to grill them!
  2. Wash the mushrooms thoroughly & dry them before slicing them up. Heat the pan, add a dash of oil and throw in the mushrooms. Sauté mushrooms till tender and brown.
  3. Whether you want your eggs scrambled or sunny side-up, the choice is yours! Sprinkle some pepper (optional)
  4. Place them neatly/“artistically” (haha) on a plate with a mixed salad on the side

 

Accidentally overslept? There’s still time for a PICNIC LUNCH in the afternoon!

Make it a fun family affair, enjoy the breeze in hair while savoring some homemade quesadillas.  A light meal, perfect for mid-day munching!

Quesilla
Source

INGREDIENTS NEEDED?

  • 4 whole wheat 8″ tortillas
  • 1 pack (8 oz) of cheddar cheese
  • 1 lb skinless chicken breasts
  • 1 tbsp taco or fajita seasoning (optional)

PREPARATIONS:

  1. Pound chicken breast till tender. Grill until cooked thoroughly (approx. 4 minutes on each side). Season chicken with taco or fajita seasoning (optional)
  2. Spread cheddar cheese on half of each tortilla.
  3. Once chicken has cooled, slice up each breast thinly and place on top of cheese. Fold the tortilla in half and brush each side with olive oil.
  4. Grill the quesadillas on each side for 2 minutes until crispy and hot.
  5. Remove from the heat and slice into three sections. Voila! Lunch is served :)


Have some quality DINNER conversations with your old man!

You can’t go wrong with some steak and wine to fill dad’s tummy!

SteakSource

INGREDIENTS NEEDED?

  • 2 x 10 oz. NY strip steaks halved!
  • Extra-virgin olive oil
  • Kosher salt & round pepper
  • Potatoes (side dish): 2 lbs baby red potatoes (halved), 3 tbsp olive oil, 2 cloves garlic (minced), 1 tsp dried thyme, 1 lemon (juice), 2 tbsp chopped chives (as garnish, optional)

PREPARATIONS:

Potatoes –

  1. Preheat oven to 400 degrees F.
  2. Add olive oil, garlic, thyme and lemon juice in a small bowl then whisk together; season with salt and pepper, to taste.
  3. Lay potatoes onto a lightly oiled baking sheet and pour the lemon mixture (sparingly) over the potatoes.
  4. Place into oven and bake for 25-30 minutes, or until golden brown and crisp.
  5. Garnish with chives (optional)

Steak –

  1. Remove steak from refrigerator, let it come to room temperature (takes approx. 30min)
  2. Season steak on both sides with salt and pepper, rub with olive oil and put aside
  3. Lightly oil pan. For a medium rare finish, place steak on each side for approx. 3 minutes (it should be firm around the edges but tender in the centre)
  4. Serve with potatoes


Lastly, there’s always room for DESSERTS!

Always wowed whenever chocolate oozes out of the Molten Lava Cake, you can impress daddy too! It’s actually really simple to bake!

Chocolate cakeSource

INGREDIENTS NEEDED?

  • 100g dark chocolate (chopped)
  • 100g butter
  • 50g plain flour
  • ½ tsp vanilla extract
  • 3 large eggs
  • 150g confectioners’ sugar

PREPARATIONS:

  1. Preheat oven to 200C (400F). Butter four basins/ramekins well and place on a baking tray.
  2. Stir the chocolate and butter until smooth in a heatproof bowl over a pan of hot water. Set aside to cool slightly for 15 minutes.
  3. Mix in the sugar, then the eggs, one at a time. Add vanilla extract, followed by the flour – mix well. Divide the mixture between the basins/ramekins.
  4. Bake for 10-12 minutes, or until the tops are firm to touch but the center still feels soft. Carefully (you may use a knife to run along the edges) remove each cake and turn them onto the serving plate. Add a scoop of vanilla ice cream, berries & sprinkle some icing powder over (optional)

* All recipes stated above serves 4 pax

 

Sounds easy? Try it! Well, if all that still seem tough and you feel really hopeless in the kitchen (haha), there’s still time to create a card with your words of appreciation. No matter what, we’re sure dad will love whatever you give him, it’s the effort that counts!

Have a wonderful celebration ahead y’all! And to all daddies out there, HAPPY FATHER’S DAY <3 <3 <3

Create with Danone & Win a Staycay!

   Category: Contest, Singapore | No comments

“Don’t play with your food!”

“Eeeek! You see, your hands are dirty now!”

Remember hearing those words by mum? Hehe. Not sure about you, but for some of us we always found joy in messing up our dishes and creating “fancy” art pieces out of them.

Well we’re never too old to play with our food and this time it’s ok to explore our creativity without getting caught by mum because…Danone will be rewarding you with a staycation for the best-looking bowl of yogurt created! We all know the benefits of yogurt, how it contains proteins, vitamins, minerals and aids in digestion too, and with the variety of toppings we can add to make it even more delicious, it’s no wonder yogurt is such a hit with everyone.

Here are some inspirations for your winning masterpiece!

Colourfulbowl

Ahh just look at those pretty colours!
Source

Frosty

It’s Frosty the yogurt man!
Source

Animal

Give your best animal yogurt impression perhaps?
Source

Jucia_yoghurtbowl

No bowls? No worries! Use a coconut!

Photo: Our Alpha, Jucia!

Stars

How about some stars for dessert?
Source

Berrywonderland

In berry wonderland ~
Source

Managed to get some ideas? Now it’s your turn to get creative for you might just win a staycay at Sofitel Sentosa!

DanoneEDM

Contest Mechanics: 

  1. Snap a picture of your own yogurt creation (it can be in the form of anything like a smoothie as well!)
  2. Post a picture on your social platforms and hashtag #CreateWithDanone #DanoneYoghurt

Remember to set your account to “Public”. Terms and conditions apply.

Contest Period: Now till 24 June 2016

 

Good luck! May the most creative win! 😉

#FeatureFriday – Our Makeup & Beauty FanaTIQ!

   Category: Alpha, Beauty, Feature Friday, Singapore | No comments

Happy Mid-Year, Churpers! How time flies, half of 2016’s already gone! How has the year been for you? Be it good or bad, there’s still half a year more to make your 2016 count. For Tiq, our featured Alpha of the month, this year is going to be extraordinary! We got up close and personal with Tiq as she shares her love life, her job that girls would love to have and more.

1. Hi Tiq! Congratulations on your engagement! How’s your wedding preparation coming along and how excited are you?

Thank you! I’m pretty much more or less done with the preps, just need a little bit of touch ups here and there. I can already feel the heat of the wedding! My favourite part of the planning is the decoration. I have a vision of it in my head and I just can’t wait to see it all put together!

Since it’s a combination wedding, trying to get it work for both sides can be quite tough, but I think we did well.

2. Tell us more about your love life! How did the both of you meet?

We met in ITE and were really good friends. It was funny because I had a crush on his friend, not him! But we got really close and we were quite comfortable with each other. When we got together, not many people thought our relationship would last but hey, look at where we are now!

3. Since father’s day is round the corner, how do you usually spend occasions like this? Any plans for Father’s day this year?

My family is really simple when it comes to this. We will usually go for dinner somewhere and just enjoy each other’s company. We don’t really have much time together these days, so a simple dinner out is precious!

4. Your job as a cosmetic buyer is really cool! What’s your favourite job scope and the toughest part about your job that not many people may know of?

My favourite part is the free stuff I get! At times, I don’t really have to buy any more makeup because whatever I want is free. But who am I kidding? Of course I’ll buy more in the end.

Not many people know we deal a lot with data. It’s not all about choosing which products to bring in. It’s about forecasting, looking at sales data and all the dry stuff you can think of.

5. As a beauty lover, what’s your Holy Grail make up and skincare product that every girl must have?

FFTiq1

Color Me Automatic Foundation Applicator is God-sent! I apply my foundation with this and the airbrush effect is really amazing. As for skincare, I love Leaders Insolution masks. Cheap and really effective.

6. Any particular fashion style you love?

I am obsessed with pastels! Whatever I am wearing these days usually have a lot of pastel or nude colours. I don’t care if I look like a clown but I’ll wear light purple and light yellow together any time!

7. Where is your favourite place to shop for clothes & accessories? Any plans for the upcoming GSS?

I am usually shopping online and I love Zalora and Poplook. This year’s GSS will be me buying whatever I need for my wedding.

8. What’s the top 5 beauty items you’d bring if you know you’re going to be stuck on an island?

Tough. Probably sunscreen because I don’t want to end up with skin cancer, eyebrow pencil because eyebrow needs to be on fleek even if I am in trouble, a lipstick, a lip balm and my night moisturiser.

9. Heard you love reading! Any book recommendations for the book worms out there?

To be honest, it is difficult to find time to read but my favourites are The Hunger Games series, Pendragon series and the Sweet Valley series!

10. If there’s one person you can be for a day, who would it be?

Beyonce! I would love to know how it is like to be in her shoes!

 

Aww, Tiq’s job is every girl’s dream! Hope you enjoyed getting to know more about our makeup-holic, Tiq. She recently got on Dayre, so Dayreans, do show your support!

Don’t forget to follow her on her social platforms and blog as she shares more on Fashion and makeup.

Onwards to the weekend, Churpers! 😉